I don't see why people hate the names of the Hero Factory sets. True, the names aren't similar names to those of Bionicle, but Hero Factory is it's own brand. Sure it started as Bionicle, but Bionicle started from tevhnic which didn't have Bionicle names.
I've also noticed that the Hero Factory sets are like the agori of 2009-2010 (they can't bend their elbows or knees) which I consider a bigg let down (bigger than their names). I know that though their sets have some flaws in it's pieces (legs and arms), later Lego could fix it like how they changed the Toa Mata (least posable), to the Toa Metru (more posable), eventually perfecting it with the Toa Inika (most posable).