I totally agree that its unfair that its not going to be released for general sale,alot of the people that i work with have no interest what so ever in the company let alone lego! and if they do put it up on e-bay you might get one for a reasonable price as they havent a clue what they are worth.
I'll be giving mine to my 5 year old,i remember how much i loved lego when i was young so it only seems right that he should have it and not to sell it on.
We have around 1,300 employees where i work, the rest will be given out all over europe so it will be worth checking out all the other e-bay sites in italy,germany,denmark,china...etc...like i said ill let you know when we recive ours in the uk.