MAB

I agree, short games are fine. It was more the "aimed at young kids" part. A game of 'Love Letter' is very different to a game of 'Pop to the Shops'.

So do I, and in fact I don't think many adults are "kidults" in the sense of being interested in stuff that is marketed towards children. Especially in terms of LEGO, many of the products adults are buying are now specifically marketed towards adults not children. LEGO may have traditionally aimed products at children but that doesn't mean that all their products are toys or for children. An adult creating a MOC or following instructions to build a model using LEGO is no more a kid than an adult doing the same thing with Meccano, or scratch building, or creating art with felt tip pens. I also play a lot of board games, often aimed at 14+. Those are also typically grouped in with toys yet they are very different to kids playing a 15 minute game aimed at young kids. But then, video games often get classed as toys too even though some of them are 18+.

Adult sets are obviously more expensive, but there are huge numbers of adults buying LEGO with very different habits. I know of adults buying one or two sets a year. I don't think the adult market is necessarily all stereotypical AFOL that spend $1000s a year. Just like there are kids that get maybe a couple of small sets a year through to the other extreme where the kid gets large numbers of sets. For every $700 set, there are about 400 sub-$50 sets, and about 300 of them will be aimed at 5-12 year old kids.

There are various reasons to do it. It used to be quite a community type feeling on day 1 for a new big set in a store, and it also used to be that if you wanted it first then you had to get it from the store rather than wait for delivery. But I think that has diminished now since LEGO gives out so many copies way in advance of release day to people they know will give positive reviews that people that purchase to review cannot compete for the youtube review income. And there are so many big sets, it is not really a special event any more.

Customers already let it work. People set alarms for internet shopping and take a day off work and queue for hours for in-store shopping. Just to get the precious.

With the official reveal of Blue Scaled-Up Astronaut Minifigure today, I have already seen a couple of comments wishing the CS panel was done with a clear sticker instead of printed so that it would be possible to do scaled-up CS minifigures in other colours. The printed blue panel will no doubt be ideal for creating bases or ships, but if someone wants other colour large figures then it is useless. It shows there are often two sides wanting different things.

This depends if you are thinking about individual sets or in the longer term. If a customer misses out on a GWP because they are too slow, then yes they will probably wait until they can get a better offer on that set such as double Insiders or some other more general GWP. For that set, they might wait or be annoyed they missed the GWP. But what are they going to do next time and the time after that? They know they must buy on the first day or in the first few hours, so they end up buying on day 1. It wouldn't surprise me if LEGO are slowly increasing the numbers of day 1 GWPs, slowly changing the behaviour of buyers as they are conditioned into purchasing on day 1 at full RRP. They need some to miss out to keep the hype or FOMO, while slowly getting more people to change behaviour.

Unless you want the unprinted piece on show. If you are hiding it inside, chances are you can use a different part or colour anyway.

And the Pokemon one.

Kids are different, as are adults. At one extreme, some like to build but then don't really play whereas at the other extreme some like to play but don't like to build as much. If a kid wants to dismantle these sets into basic parts to rebuild into something else, nothing is stopping them, just like a normal set. But this also gives kids that prefer play over rebuilding a chance to quickly mashup their set into something else.

Minifigs are for display too! :-)

Without a new mould, the shields were always going to be a compromise. Personally, I prefer the ovoid to rectangular, especially from a distance.

It depends on the options. If no battle pack vs one battle pack (exclusive as a set but all parts come from the big set, so nobody misses any exclusive minifigs if they are not day one buyers), I'd go for one!

If I was designing a GWP I'd also go for a battle pack. Maybe 2 Gondor soldiers plus 2 orcs, or 4 Gondor soldiers. Nothing exclusive (aside from the packaging for sealed box collectors) but still something useful and valuable for anyone wanting to fill their display / army build.

Some kids enjoy mashups. Many of vehicles in Dreamzzz are mashups so presumably their research shows enough kids like it. It is not like there aren't enough regular vehicles in City for those that want realism. I guess these are for the kids that want imaginative rather than realistic play. If that fire engine needs to put out a forest fire, stick on some wings and it is suddenly a fire plane. Having them modular also means it is quick and easy to switch bits out or add extra sections in, without needing to totally take the model apart then rebuild. So good for kids that prefer the play to the building side.