Hi, longtime lurker on here - probably from when the last CMF was announced, and the parallels to the responses are striking - but I wanted to add to the Captain Marvel (2019) discussion, and I'll try and keep it LEGO related.
It's worth keeping in mind how the MCU has developed over time. If you look at Phase 1, we've got multiple white male power fantasies; what if I was super-rich, what if I was super-strong, what if I was a God, what if I was super-noble. Phase 2 is all about consequences; PTSD, sins of the father, conspiracies and government betrayal of ideals (the outlier being Ant-Man which was originally meant for Phase 3 but is dismissable as comic relief). It's not until Phase 3 that we start introducing new solo heroes and the core fanbase starts to react. Dr. Strange; bit weird, Spider-Man; teen nerd but beloved, Black Panther; a black superhero, Captain Marvel; a *female* superhero?!
That's when white cishet comicbook movie fans had to start empathising with other demographics really. Until that point they'd been pandered to with multiple variations of "me, but with cool powers" and BP and CM were a sudden departure. That's when you start to see the reactive review-bombing, vocal resistance, me-and-my-silent-majority don't like this. What is difficult to accept is when you encounter something that wasn't made for you.
LEGO tries to cater to every demographic that will buy their product. Personally I'm there for original trilogy Star Wars, MCU, Jurassic Park, and always on day of release the annual modular. I go into the store and see LEGO Friends, Harry Potter, Architecture, Technic, Star Wars prequel and sequel stuff... and I just accept that those aren't for me. Someone's buying them, clearly. Speed Champions sells out the weeks around Christmas because they're priced perfectly for gifts and using gift money on, but I'd rather have the Creator Expert classic car du jour. They all co-exist on the shelves.
So ask yourself; was this particular media property made for me? And can you accept when it wasn't, and it is still successful globally without your endorsement or participation? Or should everything always be about you?
I'll be buying two full sets of the second CMF series, one for display and one for storage, same as I did with the first series - a decision facilitated by the lively discussion and analysis provided by this forum.