hi,
I bought four sets this way a month ago. I called lego yesterday and sure enough, my home address has been red flagged. I had to send them my ebay transaction records to get reinstated.
In all my cases, the packagings show they come directly from lego. The packing slips show regular lego purchases at full retail price with shipping and tax included. The billing infor is different for each set even though I ordered three of these from the same ebay seller.
I reported these to ebay and paypal but it is probably already too late to stop the money flow. I have to admit it is a clever scheme - by the time any of the involved realizes it, they will be gone with the money.
I believe the same scheme is still being run on ebay - look at all the impossibly low 8110 prices.
Some signs that the ebay listing may be illegit: a) it requires immediate payment. b)you are not allowed to buy more than two. c)it is a brand new set that has not been on sale anywhere. If you are not sure but still want to go for the low prices, you can file for ebay buyer protection shortly after the transaction. Ebay or paypal will hold off the payment until you receive the item (so that you can verify it is legit).