It's great that he was able to be included! It's important to realize that the newest generation of collectors here are the ones that played with the LEGO Media games when they were younger. A lot of iconic LEGO characters were being "born" around that era and being able to call back to them now only grabs the attention of those fans who grew up with them.
It's not about slabbing classic logos on figures and saying it's an "Easter Egg" but knowing the general product and how it truly affected fans and the brand.
@WhiteFang Thanks for the review and pics! Always enjoy reading what people have to say about the Minifigures, especially for the non licenses stuff