Syn, Good point about bricklink being more powerful because it is. I probably should have described out a few other features about the app that distinguishes it and take it a different direction - it allows you to assign personalized ratings from one to five stars for all the figures, and signify simple ownership for each fig. Its supposed to be simple and fun - it doesnt let you order figs, see market value, or price trends. That would confuse a casual user. The ideal target user would be someone who wants a fast performing app that lets them quickly track their collection and choose some favorite minifigs, all in their hand. The content is consistently photographed, all the figures are the same scale and lighting, so when you swipe from one to the next its fun amusing to see the outfits change and the heads stay in place. The user interface is the main difference here. It makes comparison of small figure differences that much easier, and takes advantage of the touch interface in a fun way. The accessories are all there, from binoculars to spears right next to the figure. And, whenever a helmet covers the head, the head is always shown, even if its just a simple yellow one like on a stormtrooper. In addition, everything is local on the device, so if you if you have ipod touch or wifi iPad you dont need internet access to look at the figures and rate/own them. You could take this on a car trip. I have to charge for it or my wife won't forgive me for doing the chores for the last few months. I noticed your profile has you making an iPhone app too. Good luck with that effort and I hope you can complete it and get it published. (The forum admin told me it was OK to post a note here.)