Most children today do not have the imagination that many pressent day adults did as children. TV,Video games and the Internet have somewhat caused it to diminish. Before kids had to come up with things to do, now its just there in front of them. So most kids want the creative process done for them, which basically means getting LEGOs based on various popular brands. As long as the licences support our beloved TLG enough to keep them making sets them I am ok with it. Both sides end up winning as kids get sets based around what they want while us creative FOLs can use those licensed sets and use them to build something unique :-)
Just my .02 cents *y*