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This interesting article on Forbes gives some good insight into how Lego Overwatch came to be: https://www.forbes.com/sites/hnewman/2018/12/03/how-blizzard-entertainments-new-overwatch-lego-models-snapped-together/amp/ For me, the most interesting tidbit was the Warcraft mention: "Newman: If things go well, that you can see pursuing LEGO products with other IP? Beecher: It needs to be the right time and place for both parties. I mean, we would definitely be interested in discussing that. With World of Warcraft, there’s a hundred million-plus people that have touched that experience at some point in their life, so there’s a very broad and diverse audience around the world that supports World Of Warcraft. But it obviously would be a mutual decision. We need make sure there’s enough indicators pointing to that it would be a great idea. [Ed. note: LEGO spokesmen declined to comment on the possibility of WoW products.]" Another interesting note is the aim to target an older audience than normal: "Chee: I think with Overwatch being a very new IP to the LEGO group, and also we’re hitting a different age group than we’re usually targeting, a little bit higher age mark, we spent quite a fair bit of time trying to strike a balance between a set that has play features, versus a cool model that they can just display. With older children, they might not want to play with the model that much, but they find it cool and they might want to build it and display it. Newman: And with some very adult children. Beecher: Kidults." P.S. - Posted here rather than the Licensed forum because I think this article has broader appeal to gain understanding of how Lego work with IP holders to come to product fruition.
