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No, this isn't a question about geography. I loved Hero Factory, and still do. One thing I really liked about it was the rather open-ended premise. While it was story driven with the Alpha Team and their missions, the concept of there being a literal factory producing hundreds of Heroes akin to those in the Alpha Team, and that said other Heroes were each in their own teams going on their own missions against their own villains, meant practically any original character you came up with was as good as canon. This mix of a basic premise for creative play and a storyline for more linear play was really interesting, and certainly inspired myself and many others to create their own adventures within the Hero Factory universe. That said, I think Lego really did themselves rotten by not actively pursuing this dichotomy more than they did. While we got Hero Recon Team in 2011 and the ability to play as custom heroes in the Brain Attack game, the potential creativity of the Hero Factory franchise was never really fully explored. When I first heard about Hero Factory in 2010, I was assuming that it would a more Creator-esque approach to constraction, and actually found myself quite excited about it. While I wasn't disappointed, I was still expecting a much bigger focus on creative play, rather than character-based story. I think this dichotomy could've been better followed if Hero Factory had both canon-oriented sets, portraying the year's main protagonists and antagonists, alongside more creative sets. For example, there could've been a "Build a Hero" series of sets, with a box for each season featuring enough parts to build up to two or more unique Heroes, with each instalment in the series containing new pieces introduced during its season in special colours. Alternatively, even more open-ended sets like the Bionicle 500 piece tub from 2005 could've been done, featuring tons of duplicates of both new and old pieces for truly custom building. What do you guys think? Do you think Hero Factory could've used a bit more "factory"?