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Are Clone Lego Brands bad for LEGO (the company). Okay first off lets define clone Brand: I wouldn't count things like Brick Arms as Clone Brands. Because Brick Arms isn't trying to BE or Pass of as Lego, they are doing their own thing making fancy cool weapon things. I'm not sure if 'Mega Bloks' counts, recently they have been trying to be like Lego, but I was a huge fan of the Pirate line they had for a while, but now it's kinda a Lego rip off. Things like bom bom bricks and all those weird little clone brands you see on Ebay. So what my main question is, does/how do Clone Brands hurt LEGO? Do things like Brick Arms, Brick Forge etc. also hurt LEGO. I know since the Clone brands are cheap completely un-durable plastic so other than maybe making people thinking LEGO isn't durable do clone brands do anything to LEGO?