Just a neat little story for you.
I was doing my regular shift at the LEGO store when a man comes up with the 3 series 2 mixels, the green Minecraft set, and a Simpson's CMF.
I ask for his VIP card, and he had one. Turns out the guy is from out west and is in the area (Midwest).
I ask him who is getting the LEGO he is buying and he says he works for Mattel and is going to Montreal to meet with Mega Brands for some play testing.
I tell my manager about this during downtime and he replies, "So they finally want to try to compete with us? At least they bought directly from us and not eBay or something."
There always is a small chance the customer was pulling strings but I want to believe.