TheMainBricker

Eurobricks Vassals
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  1. TheMainBricker

    10291 Queer Eye Apartment Set

    I think I like everyone else has been hoodwinked by Mr Ashton that this set exists as part of Lego's diversity drive. In another interview he makes it clear that Lego won't produce any other reality TV sets. All I really get from all of this is that Queer Eye is one of his favourite programmes (perhaps using a set as an excuse to meet the cast?), he persuaded Lego to make the set on the basis of "diversity and inclusion", and his justification to the public as to why he got one of his favourite TV shows made into an official set is because of "diversity and inclusion". It's not a good look when so many Ideas projects get rejected, that one man at company can just force his stuff through. As someone who is also LGB, I'm not buying the "unwelcoming when discussing representation" particularly as it was a gay Lego designer who raised it in the first place! In this other interview he admitted that the set is not going to be popular with Lego fans, but he expects "women" to buy it. Now I quote women because it such a generic group when you're discussing demographics (essentially half of the population). It just seems like a lame excuse. Women are the main demographic of reality TV, but it's typically they're likely to be mothers with young children, whose income when spent on toys would be for their children, not themselves (even if they did have an interest in merchandise of a TV show they casually watched). When I go on non-English Lego sites, no one has a clue as to what this set is, many Lego fans don't either, and then we're expecting non-Lego fans will be happy to stump $100 for this set? It's not going to sell well at all.
  2. TheMainBricker

    10291 Queer Eye Apartment Set

    You don't perceive a set based on the gay pride flag or a set called Queer Eye as gay?!? Intersectionality. I have no idea what that means. Licensed sets, I don't know how much of the representation is driven by the licence holders, but I have no problem with that. More so the opposite, in that I get fed up that sets always contain the same figures and not feature more characters. My point about inclusivity is this, for nearly everything else Lego have done it in a naturistic way (including people in City citizens sets, more characters in licensed sets), but when it comes to gay inclusivity they are separate sets, single issue sets, separate is not equal. You do wonder whether the general indifference that's been shown by the Lego community to the Queer Eye set (that will likely be reflected sales wise) will mean that Lego will put on hold similar projects. I believe Everyone is Awesome has been popular, probably because that's recognisable worldwide and 1/3 of the price, so they may pivot towards those sort of projects, rather than $100 sets based off shows that don't translate to non-English speaking countries.
  3. TheMainBricker

    10291 Queer Eye Apartment Set

    Mr Ashton on his social media makes it very clear he is a fan of this reality TV show, Lego needed convincing that it was worthwhile to do a set based off of something so niche and something that doesn't spell sales. The interview talks about diversity and he basically centres it around these two sets. It seems a very narrow definition. Commercially it's no different to other companies (like Disney) who do a whole lot of rainbow products, but don't do anything for other groups etc. The Lego City citizens sets do have more diversity in them, but as far as I'm aware only Everyone is Awesome and Queer Eye are two sets explicitly about a protected characteristic, I'm not aware of a disabled minifigure set for example. The increase of colour diversity in licensed sets (because only licensed themes have natural skin tones) is more down to the diversity of the casting inside those films/shows. Sexual orientation isn't a visible trait, so technically Lego City sets have always featured gay people, it's down to the user's imagination. I've seen a lot of people moaning that there hasn't been a The Office set, well you probably would've had it by now if Mr Ashton was a fan of the show. Perhaps Lego should start listening to a more diverse group of voices?
  4. TheMainBricker

    10291 Queer Eye Apartment Set

    Interesting interview with Matthew Ashton about the Queer Eye set https://jaysbrickblog.com/news/more-lego-sets-championing-diversity-inclusion-and-coming-an-interview-with-matthew-ashton/ Essentially it confirms most of what has already been suggested, that Lego (probably Matthew Ashton) contacted the Queer Eye people about doing the set, and Lego themselves had to be convinced to do the set as (as is understandable) not many people had heard of the show. Essentially it was Matthew Ashton's pet project and he basically pushed it through. It also states that there will be more diverse sets, which we can assume are more gay themed sets (as that is Ashton's definition of diversity), particularly having an LGBTQI and Diversity & Inclusion group at Lego. It seems unlikely that we would see other diversity such as racial, cultural, disability etc in sets, which is disappointing.
  5. TheMainBricker

    LEGO Star Wars 2021 Set Discussion - READ FIRST POST!!!

    Probably GWP with the UCS AT-AT. Look at the GWP for the Nou Camp set, that came in a proper box.
  6. TheMainBricker

    LEGO Star Wars 2021 Set Discussion - READ FIRST POST!!!

    Jabba's Palace had a natural lifespan (although some in the media spun it that it was discontinued due to controversy). I don't think Lego refused to sell it in any Islamic countries, it had worldwide availability whereas with the gay sets they're not sold in some Eastern European and Middle-Eastern countries and possibly China.
  7. TheMainBricker

    LEGO Star Wars 2021 Set Discussion - READ FIRST POST!!!

    More like "Boba Fett's Building".
  8. TheMainBricker

    10291 Queer Eye Apartment Set

    I couldn't agree more. I'm disappointed at the amount of articles written on this set by straight men who claim that this is good for representation and this now broadens Lego to gay people, because apparently this is all what gay men are interested in. Judging by a lot of the responses (particularly with that price tag) it won't sell well. This thread hasn't exactly had a lot of traffic, and most non-English websites didn't have a clue about the series. Everyone is Awesome is about a 1/3 of the price of this set, the Pride flag is known about over the world so people are more willing to buy that. Be interesting if Lego make the same mess that they did with the previous set and not sell it in certain countries, by removing it from the website, reinstating it, removing it again etc.
  9. TheMainBricker

    71033 LEGO Muppets CMF Series - Rumors & Discussion

    Seems like a sensible and marketable series to do. A massive fan base and suitable for all ages. Plus Disney own them, so the commercial agreement is easy.
  10. TheMainBricker

    Super Mario 2021 - Rumors & Discussion

    The Lego Idea Pop-Up Book set has already done scenes appearing from something else. So this set doesn't seem anything different.
  11. TheMainBricker

    Super Mario 2021 - Rumors & Discussion

    I hardly think that a big yellow cube that pops out some scenes could hardly be could innovative, and the Mario sets which are just different versions of Mouse Trap aren't innovative either. Personally the fact that the all the instructions are only on an app is unforgivable. I do wonder outside of the starter sets, how well the Mario series is actually performing.. I'm seeing a lot of parents say how the sets just gather dust with children, and it does seem to be a theme with constant reductions on it. A lot of those expansion sets would be better sets if they had minifigures.
  12. TheMainBricker

    Super Mario 2021 - Rumors & Discussion

    Terrible set, but then again all of the Mario stuff has been too gimmicky. A truly wasted licence.
  13. TheMainBricker

    Super Mario 2021 - Rumors & Discussion

    This new set looks dreadful. Lego keep producing sets no one asked for. Looks a lot like 40290, but with a large price tag!
  14. TheMainBricker

    10291 Queer Eye Apartment Set

    The wedding Brickheadz were separated out by Mr Ashton because he wanted gay couples, he also put rainbow tiles in the Trafalgar Square set in a node to Gay Pride. This has all been explained in an interview he did, this isn't me inferring stuff. I don't think the Lego group did anything for Gay Pride until Mr Ashton came along, and I think now it is expected of all employees (at least in the London head office, not retail) to take part in Pride etc. But the two sets Everyone is Awesome and Queer Eye are the out-right gay sets.
  15. TheMainBricker

    10291 Queer Eye Apartment Set

    Matthew Aston who designs all of the gay themed Lego sets, said expect it to be unveiled in a couple weeks.