dvt

Eurobricks Vassals
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  1. dvt

    Harry Potter 2020 - Rumors & Discussion

    +1 yes i agree.
  2. dvt

    Harry Potter 2020 - Rumors & Discussion

    Yes, universally loved is the goal, not one side or the other and LEGO does a good job now vs some of their previous (Belville series comes to mind) of not labeling blue vs pink but the appeal is being done with both genders in mind. (Think Elves and compare early elves vs the later round. Hmmmm which ones are for girls and which ones were done with boys in mind.... Same reason Tangled was called Tangled, not Rapunzel, and the trailer focus' for the movie was to include a horse chase scene.) In a global setting, grow your footprint/customer. Do not alienate one demographic when your core demographic is established. This is not an accident.
  3. dvt

    Harry Potter 2020 - Rumors & Discussion

    There are details here that I’m not aware of either, but license deals can be tricky.
  4. dvt

    Harry Potter 2020 - Rumors & Discussion

    I’ll see what I can find. Need my computer instead of my phone.
  5. dvt

    Harry Potter 2020 - Rumors & Discussion

    Yes WB owns Harry Potter overall. That’s not what I’m saying. The license that was secured for the current agreement with TLG is directly from the Universal Studio parks themselves. I’m not making assumptions or guessing how something came in this one. There was a press it when they secured. If universal purchased merchandise rights to their “wizarding world” they own them on behalf of WB/JK Rowling. Same thing Sony did with Spider-Man and all the issues it now has for Marvel. The first and second year of the license is directly from the parks, which is how we came to get the current theme. I don’t know if adjustments have been made though now.
  6. dvt

    Harry Potter 2020 - Rumors & Discussion

    I normally stay out of the squabble and speculation, not my thing but since someone wanted my extra 2 cents on the current debate.... Upon edit & re-read, TLDR seems necessary: TLG is in this theme for the long haul & Diagon Alley seems to have good enough content meriting Gringotts separately down the line. There are a whole variety of decisions (pros/cons) to weigh out when running any business or launching product. None of them are great secrets either. Sun Tzu's Art of War are more reminders than teaching new ideas of how to run your army/business. Business isn't some super secret code. Look at all your pieces, determine next move, weigh out side affects of your actions, biggest bang for buck etc. MOST business, and I would include TLG in this greatly, more so than almost any other company I've watched, really put their heart and a great deal of thought into their products. Designers, engineers, producers etc themselves LOVE their product and want their customers to enjoy it as well. When I make something that I'm proud of, i want the world to know it, immediately. I would assume that TLG follows the same core internal pride in their product. So... if Gringotts (one of the most iconic buildings in Diagon Alley that would look so beautiful when made with an awesome dragon etc...) isn't currently included in a set called Diagon Alley most of us react the same? "huh? why?" Few things to remember here though. Think of this as a business decision, not from the fan site who wants everything... now.... but then you realize you dont want everything now because you actually can't afford everything now... 1. TLG has clearly seen the resurgence into one of the most popular current pop culture trends of the last 20 years. I honestly believe in 15-20 years Harry Potter, if handled correctly, will surpass Star Wars, (yes, opinion, not fact) in popularity for a few reasons: Those of us who grew up as kids/teenagers reading and going to the midnight releases of the movies now have kids and income. Little girls LOVE harry potter. There is no denying that. More on this later down. The number one demanded set during the 7 year absence of Harry Potter sets was (it is tracked internally in TLG) Harry Potter. 2. With expectations being exceeded the first year, Harry Potter is here to stay for at least the near future. Everything on the walls says so... unless COVID screws us all and everything changes. But as long as status norm is kept, the brand is NOT going away and they are selling like crazy. An normal lineup stays on the shelves for 12-18 months. Hogwarts original launch line is still available from Shop@Home. For a licensed lineup, that is unheard of. Its selling, so it stays. Most iconic location for all of Harry Potter is Hogwarts. The first installations of Great Hall & Whomping Willow sold well enough to earn additional waves. Second most popular/iconic location is Diagon Alley. Even in D2C we've seen a second additional iteration be warranted when first one proved itself. 3. The license itself. This license is for "The Wizarding World" NOT Harry Potter alone (Magical Beasts and other expansions are included, thats not the debate here though on the quality the expanded universe I.P. but the fact that they exist says something). Granted the "branding" has shifted back to Harry Potter but that is not what the license is from. Because another toy company has the license to Harry Potter, I believe (not 100% sure here but I believe it still is though I don't know who, could be directly to Universal themselves and they're now redistributing back out), LEGO got the license for the Wizarding World aka From universal studios from the Parks themselves. With that being the case, when you enter Universal's park area for "Wizarding World"... BAM, there is Gringotts. Its not hidden, its not off to the side, front and center. In case that isn't clear, its important to the park and Wizarding World. This is why the sets are running visually closer to the movies and the park. The park is based on the movies, so the sets are based on the movies. The books aren't being ignored and Easter eggs are there, but... anytime we get a character NOT from the movie should be seen as a bonus and only a bonus, don't come to expect it. Set verbiage from descriptions frequently refer to the movies, NOT the books. 4. LEGO has invested so much into neutralizing the gender gap in their toys. Original Friends franchise said TLG invested 4 years of research (secretive, not public allowed AT ALL) into building out the friends line (lead designer was hired to do just research and study why girls didn't "consume" (buy, enjoy, play with, whatever) LEGO products as much as boys). 4 years of just research, then additional time for the actual sets. LEGO hit a cap of its growth, and the easiest way for them to grow was to go after additional consumers: girls. 200% growth if they could do it correctly because boys were already complete in terms of marketing, interest, how a boy "plays". TLDR of that 4 year research: Boys play to build, girls build to play which means the enjoyment of the majority of boys is the building process itself. coming up with the idea, executing, and then doing it all over again. Girls tend to prefer keeping the build around for longer and then role-playing more. Girls will also (not always, but frequently) get more upset if you wreck their build because "now i can't play with it" approach. So if the assumptions are being made correctly and connected... a brand that will only get more and more popular over time sells to the demographic that LEGO wants to continue to capture and grow into (point 4 about girls... I don't think I can over state how important growing the girls market has been to LEGO that people constantly forget and overlook) is here to stay for more than 1,2,3, waves... (might not be 20+ year like star wars, never know, but its def not going away this year or next year). Most people view shinny things on "time" and don't look at the scope of how much product can actually be pushed too. There is a limit to spending habits of consumers. Even collectors have their bounds. the brand actually doing the license (Universal Studio's Wizarding World) is involved in the process and has visions in mind of their brand and direction. LEGO designers are not on 100% free build for a licensed set. It will have to go through multiple iterations checking in with both companies. If everything planned in design doesn't fit into scope, you have two choices. Make it fit (at the cost of overall quality potentially) or murder your darlings and make the necessary cuts to content. I would wager that one of the presented builds created at some point included the bank. Now separately, marketing: How many times have people seen an album released by a band and then the first single out of the gate is NOT the best song. it will be the 2nd or 3rd single pushed from a marketing standpoint to maintain longevity of the album. Take Linkin Park's very first album "Hybrid Theory". For example: "One Step Closer" was their first single (decent song), but even the band commented it was not the best song on the album. Next was "Crawling", Third and final single: their smash hit "In the End" rose the album to new heights. To maintain longevity they opted for this marketing approach. Yes, this can backfire. What happens if people don't initially buy and you put all your money into the first single (not the best one). Quality products will hold up though and its worth it long term. TLG Harry Potter Line has a passion and care that I haven't seen in very many other themes over the last 15 years I've been collecting as an adult. It would appear its holding its old with sales/consumers. Attention to detail with the figures overall has been 2nd to none and the sets have been well above average. I have absolutely loved both the figures & sets and am grateful they spread things out. I find it easier to purchase 300-400 here, rather than 700-800 up front. I trust the company to do their best by them and am grateful to be able to purchase the sets from a financial standpoint (especially in today's world). Doesn't mean TLG is perfect (I REALLY want more of the other houses) and there aren't other alternatives to all actions, but overall, they've done a pretty good job so far. They can't of done too bad if we're all here chatting about it, right? More than likely, if things go according to an internal plan, I would expect an separate compatible in size and style for Grintgotts at some point. But, the future is always uncertain and shifting. Speculation is just speculation, just ask anyone their expected 2020 plans vs reality. Now back to lurking....
  7. dvt

    Harry Potter 2020 - Rumors & Discussion

    Release dates are always held close to a companies heart. This is common practice in business as it has do with consumer spending habits as well as keeps competitors guessing. Business 102, (business 101 is supply/demand). If someone knows something else is coming, consumer then will make a decision "do I buy X now or wait for Y?". If consumer doesn't know that in 3 months there is a brand new amazing set, the consumer will spend their money now, and later thus more money. Otherwise they will hold back for the 3 months then to make a decision on X or Y. TLG is a business and needs to make money or the business will die. Different industries will vary a bit on this, but overall, this remains pretty accurate. It also has to do with managing expectations, kinda like a parent with a kid. There is a fine line of making people be excited for a product and holding back until you're ready to announce without having to make changes/retraction. If I tell my kid Grandma is coming over at 2 pm, my young children get excited. But traffic, plus change of plans, and before you know it, they decided to wait a day or whatever. Now the child is disappointed and upset, when it could of all been avoided by just waiting until its actually "i'm 5 min away, in the car and am off the freeway exit". Business have learned that disappointing (regardless of right vs wrong) is expensive and its just easier to be quiet until its happening. Shows maturity in a company to operate this way. This forum is NOT the target audience however much we like to pretend we are.
  8. dvt

    Harry Potter 2020 - Rumors & Discussion

    Im doing their same thing but mine is in progress but this looks absolutely incredible! Well done, now maybe I’ll go work on mine....
  9. More than likely no.
  10. dvt

    Harry Potter 2020 - Rumors & Discussion

    Good reminder that “confirmed” means officially announced from TLG. Anything and everyone outside of that is a rumor.
  11. dvt

    Harry Potter 2020 - Rumors & Discussion

    In the USA, Walmart and target have already retired Hogwarts Express and great hall. I believe whomping willow now too from what I saw pre Covid. Yes it’s first wave, but it’s just how it works. It last much longer than previous first waves in other themes. Shop@Home still has them available which is odd considering normally it works the other way around as to who retires what first. Amazon also still has first wave at 80-100% costs. I wasn’t fortune enough to snag express or great hall at $20. I’m sure someone arm swiped the whole shelf.
  12. I just called and asked. It is only for a single piece.
  13. I said that. The rep on the phone said that because it was a bird that was in some of the disney princess sets, it was still labeled as a "license" from LEGO's standpoint. I pointed out that the bird is in the Bookshop, not disney princess though. I think they might refer to the overall mold though. Not 100% sure.
  14. I just got off the phone (USA based) and was told that the blue bird is not available for sale due to licensing. I'm a little jealous of those of you who are able to have blue birds.
  15. dvt

    Licensed Lego Ideas - Support & Discussion

    Winnie the Pooh isn't actually my cup-of-tea, but my wife is a huge obsessed fan of the brand. As someone who likes LEGO products & happens to be married to someone who believes "its just a toy and you have enough already" I'm planning on buying my wife her very first set, I view it as a huge win for that reason alone.