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REVIEW: 3187 Butterfly Beauty Shop

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"Get primped and pretty at the Butterfly Beauty Shop!"

Previous reviews

3065 Olivia's Tree House - 8/10

3188 Heartlake Vet - 7/10

3931 Emma's Splash Pool - 8/10

3932 Andrea's Stage - 6/10

3935 Stephanie's Pet Patrol - 5/10

3934 Mia's Puppy House - 5/10

Since I'm going to be starting work tomorrow for the next three months, I decided to do an encore review of the one other set I have that wasn't opened. After this, the stage will be left open for everyone else!


Butterfly Beauty Shop

Set 3187

Release year: 2012

RRP: GBP 24.99 / USD 24.99

# of parts: 221

# of figures: 2

Links: Brickset Lego S@H

More pictures in my Brickshelf folder.

Promotional image (render)


It’s a busy day of beauty fun down at the Butterfly Beauty Shop! Emma loves this posh little salon at the center of Heartlake City! Shop for lipstick, makeup and hair accessories! Emma and all of her friends will look fabulous with bows, sunglasses, a hairbrush, mirror, lipsticks and new hair styles. Get the girls ready for any event with the salon where you can rearrange the interior! Includes Emma and Sarah mini-doll figures.

  • Includes 2 mini-doll figures: Emma and Sarah
  • Features fountain, bench and salon furniture
  • Accessories include a money brick, hair elements, lipsticks, a purse, bows, sunglasses, a hair dryer, hairbrush and a mirror
  • Give all of the LEGO® Friends makeovers
  • Gossip out on the bench by the scenic fountain!
  • Shop for makeup and hair accessories!
  • Pay with the money brick!
  • LEGO Friends pieces are fully compatible with all LEGO bricks
  • Collect all of the LEGO Friends sets for a whole world of LEGO Friends fun!
  • LEGO mini-dolls are LEGO minifigures made especially for the world of LEGO Friends with thousands of customizable hair and fashion combinations
  • Measures over 4” (12cm) tall, 6” (16cm) wide and 6” (16cm) long

Before I begin: please read the intro carefully. Your minidolls will not be getting pimped as a result of going to the Beauty Shop... at least not under normal circumstances.

In my last Friends review for the time being, I will be investigating the Beauty Shop: its main talking points from the outset being the available accessories (which is a given, given that it's a beauty parlour), and of course the second of two dark-skinned characters. Especially at this price point, I'm hoping the set will fare better than some of my previous outings - but we'll see, won't we?

The Box

The back of the box


The back of the box pretty much ruins any suspense we have about this set: all the play features and accessories are exposed for the world to see, most notably the included accessories. Way to go, LEGO.

Also pictured on the back are the equivalent sets for the other main characters, in descending price order: rich girl Olivia's house on the left, all the way to equally rich girl Stephanie's car. Emma is the featured character in this set, who (along with Olivia) has not been in a poor set so far.

To scale


Something a little different this time: Emma is shown to scale, except horizontally.


Being one of the pricier sets, this box is curved.

The Contents


Two bags again, but as a sight for sore eyes they are both numbered. It's been a while since I've reviewed Heartlake Vet, so I'm not used to seeing this much inside a box.

Immediately noticeable are two 8x16 plates in Bright Pink, and a DSS (dreaded sticker sheet). But what's this?


This DSS has a metallic backing, so some of the stickers on this sheet will act as mirrors, and the others each have a metallic element to them. I haven't used any of these in the build that follows.

Emma and Sarah


The dismembered parts of homegirl Emma, and the supporting character Sarah. Note there are three hairpieces: one of them is the black version of Mia's hairstyle, and goes in the Beauty Shop.


Emma and Sarah assembled.


From left to right: Emma from Emma's Splash Pool (3931), Emma's Fashion Design Studio (3936) and in this set. While it's not a real problem as you can switch torsos with many other minidolls, it would have been nice to see Emma with a more glamorous top half. Then again, it appears as if Emma is meant to be the "wallflower" of the main five.


Sarah (keep calling her Sophie for some reason) has the same skin colour as Andrea, as was confirmed elsewhere. We can see this when we compare her to the Andrea from the City Park Café (3061) and the Andrea's Stage (3932) sets. Heck, they even use the same head. Sarah's hairpiece is the same as Stephanie's and Sophie's (from Heartlake Vet).

If you're looking up the different leg parts on Bricklink, bear in mind that the colour of the clothes (in these cases, Light Aqua and White) dictates the part colour - everything else is paint.



There's no shortage of pink in this set, for anyone who likes pink. I did a double-take because I'd only spotted one drawer (which usually comes in twos) - however there is only one drawer in this set. Cheapskates? Not necessarily.

"Glass" parts


Where my trans fans at? This is where things really begin to jump off - we have two 1x6x5 Trans Clear panels and two panes of glass, as well as a couple of transparent curved panels I haven't seen in a set since Paradisa.

Although the box art depicts the coloured transparent parts as being some kind of new bluish-green colour, they are all actually Trans Light Blue. This is why I have an issue with rendered images, although I can understand why they're used.

Dark Purple


There's a small selection of Dark Purple parts as well: most useful you'll probably find are the six 1x2 tiles.

New colours


I'm still not sure what the six "new" colours introduced by the Friends theme are, even after reviewing six sets. It's apparently two blues, two greens and two purples, but this would include colours already in existence (namely Bright Green, Dark Purple and Medium Blue). The other colours seen (Bright Light Orange, Bright Light Yellow and Magenta) were resurrected.

Either way, a number of parts in the new colours can be found in this set. The Medium Azure 1x1x5 bricks, and the Medium Lavender brackets, are currently exclusive to this set. One particular thing I like about these new colours is that they really make Yellow parts look different.



One of the focal points of the Beauty Shop is that it's home to a number of unique accessories; possibly the most accessories currently available in a Friends set.

First up we have the accessories in Bright Light Orange, which are mainly hair accessories. If you're tired of using bows from Mia's Puppy House, you have plenty of alternatives here - including cutesy "heart" shapes and stars. The two pairs of sunglasses were something that was definitely missing, but it's a shame we can't have minidolls wearing them over their eyes. It would also be cool to see some of these accessories in other colours.

We also have not just one but two packs of lipstick accessories: these are made of a rubbery material and come in four different colours. I've yet to see a minidoll with purple lips, but that would be interesting - perhaps an emo/goth character is in the works? (Maybe not, otherwise we'd have black lipstick.)

Finally we have a handbag accessory in Dark Purple. This can be carried in a minidoll's hand, but can also sit on a single stud. If you're into accessorising your minidolls it's a very nice-to-have.

Other parts of note


Truth be told: I'm not going to put a "Stars of the show" section in this review, because there are just so many awesome parts in this set it would have been time-consuming to show them all. Instead, here are some of the other noteworthy parts: a plain white minifigure head, a money tile, a Flat Silver handle tile, and most interestingly a Dark Bluish Grey printed keyboard tile.

The Build

Q: How many minidolls does it take to build a Beauty Shop?

A: One to show up and wait for it to be built around her.


Here's Emma with her $50,000 Vil Loutton handbag.


From out of nowhere a small fountain with gushing water - using only eight pieces - appears.


Emma then decides to go and sit on the bench, which also appeared from out of nowhere and didn't faze her at all. She has no problems sitting on the smooth surface, unlike those minifigures.


Sensing absolutely nothing unusual about this scenario, she sits and waits for the Beauty Shop to be constructed entirely out of parts coming from nowhere.

*sped up*




Seeing that the exterior has been completed, Emma decides it's time to go get her hair did.






"Hiiii! Welcome to Butterfly Beauty Parlour! Have you come to get your hair done?"


"Air kiss! Mwah, mwah!"

The completed set


Here's the Beauty Shop from the outside, and you'll see there's a couple of other things out front.

On the right is Lego's design of a notice board, which has appeared in a few other sets - but this one's unusual because it's got a transparent sign. It's meant to have a sticker on it advertising the beauty shop.

On the left is some kind of booth where makeup can be applied. It's apparent what it's real function is once the stickers are applied, but it could easily be misinterpreted (or even adapted to be) a cash machine.


Unbeknownst to the rest of the world, Sarah has a crush on Emma.



Eight leftover parts, including two duplicates (given that these appear in both bags). Stoked to have two flower plates, and the Light Bluish Grey studs will come in useful also.


The back of the instructions comes with the Heartlake City map.


And here's Gewinne!th with some beauty tips.

Fun with the set


It's another day in Heartlake City, and the Friends are doing what normal people usually do: standing directly in front of the entrance of somewhere they have no intention of going inside, blocking paying customers from entering.


Meanwhile Emma is having a hair makeover, seen to personally by Sarah.


Sarah: "When I'm done with you, you're gonna look so hot!"

Emma: "I can't wait to see what you'll do with my hair..."


Emma: "Agh! What are you doing?"

Sarah: "Oh... nothing! Excuse me, something just slipped out of my hand."


Sarah; "Let me just get the blow dryer, and..."

Minutes later...


"OMG, wow!"

Emma: "How do I look?"


"That's totally, like, so hot!"

"It's like, amazing! Check out that scrunchie!"

Sarah: "(God, I could just eat you up!)"


"I wanna get my hair done exactly like that!"

"I want the same exact hairstyle!"

"No, I wanna get it done first!"

The Verdict

Quite simply, this set is nice.

For people who are into the Friends theme: this is probably a must-have set as part of your town, if for no other reason than for the accessories to add to your minidolls. You don't just have the hair accessories, but also the lipstick parts (and the set really benefits from having two packs instead of just one) and the hair utensils, as well as the extra hairpiece (which looks particularly good on Emma). Any one of the other Friends characters would be right at home in the shop, but you get two figures to play with in case you don't have any of them. It wouldn't make much sense to have any less.

For people who buy sets just for parts: particularly for the new colours, you can't really get much better than this set without looking at the doll's house (I mean, Olivia's House). Just about everything in this set is potentially reusable, and there are even a few uncommon and hard to come by parts - especially if you like tiles and transparent pieces.

As with the smaller sets, the Beauty Shop set is very well designed, with nothing seeming to be out of place or tacked on as an extra. One small gripe I had would be with the instructions: at a few points after the accessories are introduced, parts are added to the model where they could have been more easily added beforehand - the hairbrush and comb are good examples.

The shop itself is open to expansion possibilities. Why not add more salon chairs and units? How about one of those manicure/pedicure tables? The waitress from City Park Café provides an ideal uniform for other members of staff.

Design: 9/10

I can't think of many ways to improve upon the set's design.

Build: 8/10

Besides similar instruction issues to Olivia's Tree House, there were no problems or challenges with the build at all.

Parts: 9/10

A very high nine for the numerous accessories, the extra hairpiece and parts in the new colours; if Emma had been given a different torso to the one in Emma's Splash Pool, I'd have probably given a ten.

Playability: 8/10

There's plenty to do with the set on its own, if you're into the whole beauty/makeover thing. So far the best set to purchase if you're after accessories for minidolls' hair. Would have to be expanded if you're planning on making over more than one character.

Price: 8/10

While the price appears to be high given the number of parts, consider the kinds of parts you'd be getting, as well as the two minidolls. Definitely worth purchasing if it's discounted.

Based on these scores, the Butterfly Beauty Shop gets an 8/10. It also gets to wear one of my exclusive accessories...


Well, that's it from me for some time. Hope you've enjoyed reading my reviews of these sets - and I should note that my masculinity is still intact. Silly geese.

Photo opportunity


Emma and friends after their hair makeovers.


My collection of (unique) minidolls.

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Great review! However, you mention how the transparent light blue parts look like a new color in the box image, and how this is why you hate rendered box art. Transparent Light Blue has always looked greenish to me in real life, and this set's box art looks almost exactly like the parts would look in real life, except perhaps a little darker.

And as far as I can tell, the LEGO parts in this set's box art are not rendered-- TLG's renders haven't progressed quite this far yet, as rendered images on, say, the LEGO Shop pages for Ninjago spinner sets are still fairly obvious compared to the box art for larger sets like these. The high-res image shows clear imperfections like parts not pressed down all the way, irregular printing on Emma's foot, and molding lines on the 3x1 curved slopes above the door. Unless there's some insidious plot by TLG to make only certain renders like Ninjago spinner images obvious so that their other box art will seem like real photographs, then this image is just a well-taken photograph.

On a side note, looking at that high-res image, I couldn't help but notice that it is not in fact the actual photo without a digitally-added background, but rather the completed box art image with the background removed! Looking at the windows, you can see the "reflections" of painted bushes and walls that are no longer there! :laugh:

Anyway, back to your review. It was a very good review IMO, even though I think it would have been better if you had applied at least the basic mirror stickers. The set is probably the one that appeals least to me out of the larger Friends sets, but it still looks like a high-quality build with some clever building techniques like the "mannequin head". That's not to mention all the useful parts and accessories!

By the way, the six new "Friends" colors I've seen advertised are for the most part not that new. Friends is their first major appearance though. The three not-so-new colors are 321 Dark Azur (which technically came out last year in Alien Conquest and Spongebob Squarepants), 323 Aqua (Bricklink's Light Aqua, which technically came out last year in Cars), and 325 Lavender (which appeared in Minifigures Series 5 as the Fitness Instructor's boombox).

The new new colors for the theme are 322 Medium Azur, 324 Medium Lavender (appearing in plastic bricks for the first time in this theme, although it was featured as printing on last year's Sebulba figure, and in plastic on a minifigure clock and watch that came out towards the end of last year), and 326 Spring Yellowish Green (which, most oddly of the supposed new Friends colors, has yet to appear in any set).

All six colors have been known about for quite a while since they have appeared on LEGO Digital Designer for over a year. Here is a lineup of all six in digital form, and here are the "newest" four including the elusive Spring Yellowish Green.

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The beauty shop is really nice. I do not think it is for girls at all. The colour combinations are fantastic, I don't mind the minidolls, just as I don't mind fabuland minifigs and duplo minifigs. I am not into Friends sets but I am drawn in by their design. It is really cool. I got one myself.

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I'll accept that the box art is a computer-enhanced photo at the most. My main point of contention was with the outside mirror and the reflection it gives; I applied one of those mirror stickers just now as carefully as I could, but it was nowhere near as reflective or as smooth as in the photo. Adding to that a slightly moot point: I've positioned a minidoll in roughly the same spot in relation to the mirror, and it doesn't give the same reflection.

Anyway, it is what it is.

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I love your reviews, they are so entertaining to read and still very informative. Great quality of pictures, I say!

I didn't know there are sunglasses there! Could you put them on the back of the hair to make aliens? :cry_happy:

And this is my simple way to say thank you:


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Thanks for the review 'SilentMode', aw, ain't it a cute, if this doesn't sell I'll eat my wife's cooking again ! :laugh:

Excellent design, plenty of accessories....oh, what these lipsticks and hair accessories will do for peoples GE's counters ! :grin:

All that's missing is a clothes shop and shoe store which also sells handbags ! :laugh: (Yeah, I go....actually dragged to the shops by the me ! :laugh: )

Can't wait to read your next review 'SilentMode' and Review On ! :classic:

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Wow! This is a great set! I love the clear curved pieces. You sure have a lot of minidolls. (As opposed to me, who has none. :hmpf_bad: ) Great review, SilentMode!

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I love your reviews, they are so entertaining to read and still very informative. Great quality of pictures, I say!

I didn't know there are sunglasses there! Could you put them on the back of the hair to make aliens? :cry_happy:

I haven't tried that, I will have to report on my findings. Only one of the hairpieces that I know of (Emma's) has a hole at the back.

And this is my simple way to say thank you:


:cry_happy::laugh: Awesome!

Seriously, it's given me an idea... I don't think anyone's had a go at doing minifigure versions of the Friends characters, so it might be something to look into. Imagine the possibilities!

Anyway, thank you guys again for your comments, it's good to know that people are still reading these things.

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I briefly wondered why there was a kettlebell in the accessories photo. Then I realised it was a handbag. And they say I'm not a girly-girl! :grin:

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Nice review, 'SilentMode'!

I would of got this set, but it seems to girly for me. :grin: I do like the new lipstick piece, though. I'll just stick with the cafe.

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Has anyone bought this set on the aftermarket? What do you consider a realistic price? Ebay and Amazon have these on sale for more or less $100. Is this really the going value for an unopened set? I realise this is the first Friends shop and it had a relatively short shelf life, at least compared to the City Park Cafe, but nevertheless, the aftermarket price seems really high.

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Has anyone bought this set on the aftermarket? What do you consider a realistic price? Ebay and Amazon have these on sale for more or less $100. Is this really the going value for an unopened set? I realise this is the first Friends shop and it had a relatively short shelf life, at least compared to the City Park Cafe, but nevertheless, the aftermarket price seems really high.

Agreed. I'd love to find this set somewhere, but it's just unaffordable at that price, even as a collector. (Or especially as a collector!). It's possible to find them secondhand, but then you're looking at badly placed stickers and missing accessories.

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My niece got this one at a birthday party. It's not quadrupled in value. I just emailed my brother to tell her to REALLY take care of it

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I guess I got really lucky with this one! I managed to find a couple at a toy store, bought two and turned it into a 16-wide modular. So far, there's only one floor but I'll probably add two floors later on.

However, I couldn't resist it and went back to buy two more, which I thought I could sell to sponsor this crazy hobby. I've been buying stuff from Bricklink, but never selling. Will have to familiarize myself with the conditions and concept and then try to sell them there...

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My wife thought she was buying this set off eBay a few months back, only for the box to arrive and it was about a 80% complete set. After trying to buy a full set, and seeing how freaking expensive this set is now, I used what we had and made my daughter a MOD'd verson of the set as a part of the Heartlake City street she and I have been putting together.

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