languages Posted November 9, 2005 On my lego travels I came across this copy company called Oxford http://www.oxfordtoy.co.kr/ You can tell they copy from Lego even though it looks so crap...(you should see some of the TV commercials)..... I thought Lego was against all these copy brands.....? Share this post Link to post Share on other sites
Lost Viking Posted November 9, 2005 Well, LEGO is against these brands and they are fighting against them but LEGO doesn't always win the court cases. Share this post Link to post Share on other sites
Vader Posted November 9, 2005 Ive read verious reports on other sites that say that this brand is actually quite good and also its sold for a cheap price. Share this post Link to post Share on other sites
snefroe Posted November 9, 2005 it looks terrible... the problem is that the European Union feels that the Lego Company does not own the concept of a construction toy, therefore, it is allowed by other companies to use the same concept, even to create practically the same bricks. The EU has always been extremely sensitive to one company monopolising a market. i'm afraid the ruling of the EU in this regard is far more influenced by the political guidelines of the Union than by their concern to protect intellectual or creative property. as a consequence, it's going to be very difficult to fight these rogue companies in the future, even tho Lego may have a victory once in a while... Share this post Link to post Share on other sites
KimT Posted November 9, 2005 Yeah. But the small companies aren't the real thret to LEGO. It's much harder on them to fight MEGABLOCKS. It seems they can't win a lawsuit because MEGABLOCKS is Canadian and has a Canadian license for making building toys. They even made a commercial for a car company in which they build a 1:1 sized car ultra fast. The only thing LEGO could do was sign a complaint and ensure that this commercial never hit the TVs in Denmark and some other European countries. :( KimT Share this post Link to post Share on other sites
snefroe Posted November 9, 2005 Yeah. But the small companies aren't the real thret to LEGO. It's much harder on them to fight MEGABLOCKS.It seems they can't win a lawsuit because MEGABLOCKS is Canadian and has a Canadian license for making building toys. They even made a commercial for a car company in which they build a 1:1 sized car ultra fast. The only thing LEGO could do was sign a complaint and ensure that this commercial never hit the TVs in Denmark and some other European countries. :( KimT well i don't remember this very well, but if i'm not mistaken, the lego company tried to keep Megablocks out of the EU, based on the notion that megablocks was using their concept. they lost... something like that... Share this post Link to post Share on other sites
KimT Posted November 9, 2005 I don't think they lost entirely - MEGABLOCKS wasn't allowed to sell the brick that resembles LEGO's. At least not in Denmark. We have the cursed Megablock, but not in same size as LEGO. :oD I've seen Megablocks in same size in Greece though.... :| KimT Share this post Link to post Share on other sites
Sting Posted November 10, 2005 Damn... I am ashamed to be from the country that houses Megablocks! Share this post Link to post Share on other sites
Lost Viking Posted November 10, 2005 Damn... I am ashamed to be from the country that houses Megablocks! *cry* :'( I feel your pain Sting Share this post Link to post Share on other sites
gylman Posted November 10, 2005 As much as I have no use for Megabloks as a toy, I am grateful that there is at least one real competitor for Lego. This serves to: -keep prices reasonable. Believe it or not, Lego is actually less expensive now, allowing for inflation, than it was 10 or 20 years ago. Some of this is improved efficiency no doubt, but certainly there is pressure on them re: pricing -force The Lego Company to try new things -force TLC to suck up to their users (some of the people here may be too young to know how impenetrable Lego was a few years ago.They have made HUGE advances) -force TLC to use the full array of marketing to keep ahead of the competition. Nothing is worse than a company with no real competition. How good is your phone service? Your cable service? Your internet browser? How often do the providers of those items innovate? Share this post Link to post Share on other sites
Mr. Lego-builder Posted November 10, 2005 Even though I HATE copy products, this actually looks mildly good-ish. The comercials are pretty nice actually, they use quite a lot of stop-motion animation. Share this post Link to post Share on other sites
Legoman Posted November 10, 2005 they look like lego bricks :'( but they suck *alien* Share this post Link to post Share on other sites
KimT Posted November 10, 2005 -force The Lego Company to try new things-force TLC to suck up to their users (some of the people here may be too young to know how impenetrable Lego was a few years ago.They have made HUGE advances) And this is good? TLC has tried many new things and lost a bundle of money on it. The fact that TLC was impenetrable was due to the fact that it had been a family cooperation for many years and this had affected how TLC worked - not allowing visitors and so forth. This changed when TLC has a survey that showed they were dinosaurs in leading and managing a cooperation - which meant they lost money |:| and nobody likes losing money 8-| So they remodeled the entire construction of the firm. They are aware of fans of all ages and they have put focus on the fans along side the changes in the firm . they no longer know best, to try to listen to the users. [change from family control to business cooperation]. What I'm saying is, I'm not sure the change is due to fake LEGO firms, but more to the common change in running businesses and the threat of several non-LEGO toys - playstation/collectible card games / cheap toys and the ever terrorspreading enemy Playmobil *sick* KimT Share this post Link to post Share on other sites
snefroe Posted November 10, 2005 -force The Lego Company to try new things-force TLC to suck up to their users (some of the people here may be too young to know how impenetrable Lego was a few years ago.They have made HUGE advances) And this is good? TLC has tried many new things and lost a bundle of money on it. The fact that TLC was impenetrable was due to the fact that it had been a family cooperation for many years and this had affected how TLC worked - not allowing visitors and so forth. This changed when TLC has a survey that showed they were dinosaurs in leading and managing a cooperation - which meant they lost money |:| and nobody likes losing money 8-| So they remodeled the entire construction of the firm. They are aware of fans of all ages and they have put focus on the fans along side the changes in the firm . they no longer know best, to try to listen to the users. [change from family control to business cooperation]. What I'm saying is, I'm not sure the change is due to fake LEGO firms, but more to the common change in running businesses and the threat of several non-LEGO toys - playstation/collectible card games / cheap toys and the ever terrorspreading enemy Playmobil *sick* KimT i think they lost money because: 1) bad decisions/management (at some point, they even tried to create electronic games instead of signing a contract/license with a specialist) especially a few years ago, they just spent far too much money on stuff that simply wasn't priority (they bought companies in the US for whatever reason) they also owned the billund airport, they had an airplane standing by all they time... 2) i'm not sure how this went in other countries, but management of Lego Belgium was terrible! First, Lego had a terrible rep with the retailers, so many retailers weren't really interested anymore in getting lego. Second, profit margins were terrible, very often, less than 10%, so customers would never get any discount because that would force retailers to sell lego almost at a break-even point... at the same moment cheap competitors stepped in and sold immediately. Other toys also had a major breakthru, PC games, nintendo... This all changed this year: new manager, new strategy, lots of discounts, sales increased with 20%! 3) and to be honest, lego's products were at the end of the 90's, to 2004 not very good. UFO, insectoids, the city lines, jack stone, ... The traditional lines just didn't do well, for reasons of quality in all possible aspects... So it all came down lego sw... Share this post Link to post Share on other sites
LEGOismyfavoriteToy123 Posted November 1, 2012 Hello there, i see you talking about Fake LEGO. Some spots here on SEA (South East Asia) are filled with Fake ones. For Example, Philippines and China. Locations on Philippines are Markets. Some Companies are: Wange Enlighten KAZI Oxford COGO Bricks Best-Lock and Etc. Share this post Link to post Share on other sites
Dunjohn Posted November 1, 2012 Hello there, i see you talking about Fake LEGO. Seven years ago, yes Share this post Link to post Share on other sites
