AmperZand

End of Lepin and other bootleggers?

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This article on the BBC News' site gives hope that Lepin and other bootleggers' days are numbered. It looks like, under pressure from US brands and the US government, Chinese courts are starting to dispense meaningful rulings and penalties against those who infringe intellectual property rights. What do you think? 

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wow this is positive news indeed. But this is just one out of the many....but its a step in the right direction. Perhaps that is why Lepin is diverging to Xingbao as a backup strategy.

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They'll change the logos and everything else. All they won was a case on the "N" trademark. if the chinese company made the same shoe and put a "P" on it, they probably wouldn't have had a case. Change the logo, take your own box shots, and you're back to where you were. I don't think Lepin or any of the other Chinese brands think they're actually fooling anyone into thinking they're buying real Lego. They're providing a similar product at a much lower price, because Lego priced itself out of competition in China.

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On 02/09/2017 at 11:57 AM, crossmr said:

They'll change the logos and everything else. All they won was a case on the "N" trademark. if the chinese company made the same shoe and put a "P" on it, they probably wouldn't have had a case. Change the logo, take your own box shots, and you're back to where you were. I don't think Lepin or any of the other Chinese brands think they're actually fooling anyone into thinking they're buying real Lego. They're providing a similar product at a much lower price, because Lego priced itself out of competition in China.

Reuters reported this year that Lego's sales figures in China have been growing by 25%-30% year on year. That doesn't sound like a company that's priced itself out of a market.

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