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Posted

I was amazed to see BBC2 using LEGO graphics in their coverage of the UKs Budget today.

Not only were they using actual Lego piece graphics but reffered to them as "LEGO" several times.

They had a very cool Gordon Brown Legoland Style figure complete with red box.

How did Lego manage that!? A great bit of publicity from the BBC who have a very strict non-advertising policy.

Posted

Hmmm, kind of disappointed I didn't see it now, although I never ever watch anything like that. Was it cgi LEGO or actual LEGO which they had built and filmed?

Posted

It was cgi graphics in the middle of the table.

It was bbc2 day time yesterday it was "The Budget"

They used Lego sets and peices to illustrate the different budget points: Trees for environment, Planes for Air travel, amulance for the services/nhs, etc.. and had Lego Gordon Brown walking all over the table.

Posted
How did Lego manage that!? A great bit of publicity from the BBC who have a very strict non-advertising policy.

I guess LEGO is partially more than a brand, is

Posted

That's brilliant! Looks like it was filmed at Legoland Windsor. The ambulance was cool in the first video, but the car and tank were just really quite rubbish. :-D

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