Smaller packaging for Star Wars sets

[StoutFiles]

A bigger box makes it look like you're getting more. Maybe the smaller boxes didn't sell as well?

[Fuppylodders]

A bigger box makes it look like you're getting more. Maybe the smaller boxes didn't sell as well?

^^^^^This. Which also makes it harder to (personally?) justify the higher price because it 'looks' like your getting less, meaning you feel the hurt more when you fork out loads, and get what instantly appears less.

[BrickBox]

They could at least supply online stores and their own shop@home with eco boxes, since physical box size does not matter when shopping online, and smaller boxes also make for smaller packages sent to the customers.

Regarding a possible loss of sales: I'm sure the marketing guys at Lego could come up with some ingenious super manipulative idea that would make up for the reduced box size. If Lego was really serious about it and spent some money on it, that is.

[JackJonespaw]

I don't think there has ever been ECO boxes for LSW. As Yoda says, "Size does not matter."

[Brickmamba]

A bigger box makes it look like you're getting more. Maybe the smaller boxes didn't sell as well?

Sounds like the same tactics that the crispy chips brands use, big bags but when you open them 2/3 is air

[Gryphon Ink]

I don't think there has ever been ECO boxes for LSW. As Yoda says, "Size does not matter."

No, "size matters not" Yoda would say.

Sorry... couldn't help it.

[XimenaPaulina]

Merged with previous discussion on smaller SW boxes.

[Brickdoctor]

I don't think there has ever been ECO boxes for LSW. As Yoda says, "Size does not matter."

In marketing, yes, it does matter. If parents are seeing a bigger box, they might think they're getting a better deal. Bigger boxes also allow for more space to put all that eye-catching artwork. Also, for those unaware of the change who have been buying LEGO for a long time, they might look at was once the standard box size for $10 sets, see that it's being sold for $20, and think they're paying way too much.

No, "size matters not" Yoda would say.

Sorry... couldn't help it.

[Sir_Basil_Ashton]

The only way LEGO can make this work is to release all the Summer Sets in smaller packaging and switch all the Winter sets to the smaller boxes also. I personally think the smaller packages are a good idea. Unfortunately though, it's too much to ask consumers to read the number of pieces a specific set has before judging it.

[Commander Colt]

I think, at this point Lego has given up on the smaller packaging, probably after seeing that the savings in cardboard were probably not worth the potential drop in sales and the higher inventory needed to keep the shelves full.

[StoutFiles]

I think, at this point Lego has given up on the smaller packaging, probably after seeing that the savings in cardboard were probably not worth the potential drop in sales and the higher inventory needed to keep the shelves full.

Yep, both kids and parents are impressed by bigger boxes. If you're a kid trying to convince a parent to buy a set, you need all the help you can get.

No, "size matters not" Yoda would say.

Sorry... couldn't help it.

Unless you're Prequel Yoda, and the person you're facing matches your ability with the Force, then size does matter, sadly. Sorry OT Yoda, your wise saying has been retconned.

[Destroydacre]

The boxes still look smaller to me. I'm not so sure on the larger sets (Tie Fighter, X-wing etc) but the battle pack boxes are definitely smaller than their older counterparts and the droid escape and Geonosian cannon boxes are smaller than comparable boxes for older sets such as Luke's Landspeeder. Maybe its only the boxes on smaller sets that were changed?