How much money does Lego make on action figures?

[ice dragon]

Hello eurobrickers! I was wondering how much money Lego makes on action figures (mostly Hero factory). I was also wondering if after Hero Factory took out Bionicle have the sales in Lego action figures gone up or done. Input is very welcome

[Brickthing]

I'll move this to the Action Figure Forum, where someone will be more likely to know any actual figures. (Pun not intended)

As far as I recall, Hero Factory has done just as well/better than BIONICLE, and TLG is not looking to cancel Hero Factory and bring back BIONICLE anytime soon, if that's what you were driving for.

[Aanchir]

TLG doesn't reveal the specifics of their sales, really. But neither Hero Factory nor BIONICLE has been as successful as TLG's main sellers City or Star Wars in many years. I believe in 2002 BIONICLE was either TLG's most successful product line or somewhere up there. But I don't think it ever quite matched 2002 sales, even if it was still a major money-maker for several years.

[vexorian]

Hero Factory sets seem to be selling way better than Glatorian sets in here with 2.0 heroes actually getting hard to find a couple of months after they arrived and filled the stores. Other than that anecdotal evidence I don't really know.

[MrSebi]

Even good sales might not be good enough. Companies don't look for products that break even or even a continuous profit. Unless they keep making a greater profit with each quarter, they might shut down the Hero Factory Line.