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Posted
Denmark was never really involved in all those conflicts going on with Irac, Afghanistan and so far (At least not in the way e.g. the US was). If you thought about that problem there might have come states and countrys like USA, Great Britain, the problem countrys itself in your mind. But Denmark? I can't remember of reading or seeing anything involving them in the conflicts.

Denmark is involved in both Iraq and Afghanistan. In fact only last week, on the 23 of march - a danish soldier was killed by a roadside bomb in Irak.

Just thought you should know this.

JackRandom

Posted
Denmark is involved in both Iraq and Afghanistan. In fact only last week, on the 23 of march - a danish soldier was killed by a roadside bomb in Irak.

Just thought you should know this.

JackRandom

Of course, Denmark's involvement in the Middle East has absolutely nothing to do with LEGO. Heck, the UN is making an example out of a company that has held a decidedly anti-violence stance for years (if the presumed political slight was intentional). Of course I'm not entirely convinced that the ad agency was actually trying to make such a statement.

Later.

Posted
I doubt there was any ill-will behind that stupid poster. Just ignorance or simplemindedness.

I don't think so either.

I just think that with the whole "cartoon"-problem (I'm referring to the drawings that upset muslims around the world and caused many problems for danish companies) still being a hot issue, the poster did not come a good time. Lego is propably worried that the ill-will would somehow rub off on them as well. Someone from the UN claimed that the artist didn't even know that Lego was danish - so like you said - it's just a stupid mistake.

One should never take other peoples product (without asking) and use it like that, even if the intentions are good.

Posted
I just think that with the whole "cartoon"-problem (I'm referring to the drawings that upset muslims around the world and caused many problems for danish companies) still being a hot issue, the poster did not come a good time. Lego is propably worried that the ill-will would somehow rub off on them as well. Someone from the UN claimed that the artist didn't even know that Lego was danish - so like you said - it's just a stupid mistake.

One should never take other peoples product (without asking) and use it like that, even if the intentions are good.

Agreed.

Of course, its not like we are objective observers on this matter. It would stand to reason that a group of adult LEGO fans might take greater issue with this ad campaign. Afterall, who is a greater advocate for the brick than an over-zealous fan; easily offended by anything that puts the LEGO brand in a poor light? Truth be told, this advertisement will likely have no impact on LEGO's reputation. To expect a casual observer to draw the same conclusion that we AFOLs have in this thread is simply absurd. Most people are utterly unphased by an oversaturation of print-ads. I don't see this being an exception.

The real question is: Why do these idiot ad executives pull in six figure sallaries when people such as myself are hard pressed to find work whatsoever? It is a sad world.

Later.

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