Lego sales in Belgium up 18% in 2009

[Brick & Mortimer]

Good news when I was reading my morning newspaper on my way to work:

In 2009 Lego sales went up 18% in Belgium, says CEO Jørgen Vig Knudstorp

Woohoo!

According to the same article, Lego is the largest toysupplier* in Flanders.

I have absolutely no idea what they mean by that...

Marketshare? That would be amazing

*To all dutch speaking Eurobrickers, it literally says speelgoedleverancier, whatever it may mean

Online source (dutch only)

[Zorro]

Of course it went up. I joined end 2008 and started buying like crap in 2009 .

Now lets hope this affects the market price!

They mean that LEGO Belgium (representing TLG) indeedly has the largest marketshare of all toy suppliers in Belgium! More then Mattel,...

[Brick & Mortimer]

Of course it went up. I joined end 2008 and started buying like crap in 2009 .

Same here , I started with CC in January 2009

Looks like we two contributed to a fair share of that 18% increase

They mean that LEGO Belgium (representing TLG) indeedly has the largest marketshare of all toy suppliers in Belgium! More then Mattel,...

More than Mattel!??

Eat this Barbie!

BTW, another happy Birthday to you!

Edited April 15, 2010 by Brick & Mortimer

[Front]

Those Belgians are very clever, they realize that the best toys come from Denmark

[Holodoc]

But it can't be just Zorro, Bonaparte and Snefroe driving the sales up - can it?

[snefroe]

But it can't be just Zorro, Bonaparte and Snefroe driving the sales up - can it?

hmmm... nice theory, unfortunately, Bony and I have been buying Lego for quite some years in Belgium, so i guess not... we're most of all the guys that prevented Lego for going down a year or two back

i was also wondering about the remark in the article about Lego being Balgium's largest toy supplier. The first reaction was: "g... Lego is bigger than Playmobil now? That's almost impossible..." I don't know what the journalist meant, but considering the quality of today's general newspapers on matters of economics, i sorta don't belief it...

my second reaction was, however, probably from another article on the subject, it seems Star Wars is no longer the number 1 hit of Lego. Most succesfull themes mentioned were: Lego city, lego creator and power miners... but no star wars...