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In a 30 minutes program the Lego company is analysed. This is the first in a series of programs that feature companies that go toward the trend, and actually are doing great in these so called times of crisis.

Kriseknuserne on DR2

The analysis done be the journalist is absolutely ridiculous, the same quality could have been achieved by a group of 12 year old kids. But the program is a big commercial for Lego.

For the non-Danish viewers, the program has some English-speaking sequences, and features a lot of footage from inside Lego Billund.

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