Tips for AFOLs starting their own Brick-Link or Custom MOC stores?

[fahadijutt]

Hi everyone,

I’ve been a long-time lurker here and a massive fan of the modular building series. Recently, I’ve noticed a lot of fellow AFOLs (Adult Fans of LEGO) transitioning from just collecting to actually starting their own small businesses—whether it's selling custom MOC instructions, starting a Brick-Link store, or even niche blogging about sets.

One thing I’ve struggled with (and eventually figured out) is how to actually present these "stores" without them looking like a messy 1990s webpage. Most of us are great at building with bricks, but not so great at building the "journey" for a customer.

I’ve been experimenting with Funnelsflex to help streamline some funnel designs specifically for small hobby-based stores. It’s been interesting to see how a simple, clean sales funnel can make a custom MOC set look professional enough to compete with bigger brands.

Does anyone else here run a small brick-related business? What are you using for your landing pages or "funnel design"? Would love to hear if people prefer simple PayPal links or if they are moving towards more structured funnel templates to showcase their builds.

Curious to hear your thoughts!