Mysterious LEGO lanyard - What is it?

[palnet]

So i recently came into possession of this strange LEGO branded lanyard, and i'm trying to find out the background of where its from.

With an extensive google search and some help from others, we've found one singular record of this lanyard existing VIA an Ebay listing 

 

This is a rather last ditch effort to see if anyone here can provide any details, but if someone knows something, it's gonna be here! Thank you in advance!