Lego declining drastically?

[eldiano]

It’s a digital world, kids will play games more than Lego sets, clearly lego knows this, I buy my kids Mario sets but their interests in them is like half a day and afterwards they go back to Roblox

big Lego sets will sell out fast for sure but I see them warming up the shelves afterwards including the regular friends, ninja go, monkeys and others.

It’s extremely risky for physical toys to exist but lego keeps at it, it’s diminished for sure, but the only location where it’s always out of stock it’s my local legoland store since it’s a tourist location. I always visit my Walmart’s and targets and the official lego store and they are always full of sets, the one time they were fully out was when the pandemic started and right before christmas shopping

 

[Stuartn]

On 6/8/2021 at 6:07 AM, eldiano said:

It’s a digital world, kids will play games more than Lego sets, clearly lego knows this, I buy my kids Mario sets but their interests in them is like half a day and afterwards they go back to Roblox

big Lego sets will sell out fast for sure but I see them warming up the shelves afterwards including the regular friends, ninja go, monkeys and others.

It’s extremely risky for physical toys to exist but lego keeps at it, it’s diminished for sure, but the only location where it’s always out of stock it’s my local legoland store since it’s a tourist location. I always visit my Walmart’s and targets and the official lego store and they are always full of sets, the one time they were fully out was when the pandemic started and right before christmas shopping

 

I wouldn’t say they have diminished, they did diminish when video games first become popular around the 90s, but profits for LEGO continue to rise, I think physical toys still have a place, and as probably the most iconic toy brand of its type, if not all, LEGO benefits from this change, I think the market which LEGO sells to is changing, which has driven sales online, and to adults