Corvus Posted May 13, 2008 Posted May 13, 2008 Well, the new Lego catalogue came in the mail. And, unfortunetly (I just know that's spelled wrong), and it's tiny, AGAIN. I was really looking forward to a full size catalogue with bigger pics and more sets, but no...It's still the odd fold-over catalogue. Also, the set selection is crazy. Only a few of the new sets made it in- but some sets, like the mobile crane, made it in. Just weird... Quote
I Scream Clone Posted May 13, 2008 Posted May 13, 2008 I guess its hard for Catalogues to stay up to speed when the internet exists! and its 'unfortunately' if you wanted to know Good sets, tiny catalogue on! Quote
Tacitus Posted May 13, 2008 Posted May 13, 2008 They're probably just attempting to reduce paper waste by reducing the size, which isn't necessarily a bad thing. So, magnifying glass on! Quote
AFOL SF Posted May 13, 2008 Posted May 13, 2008 If you guys head over to the Lego S@H website, you'll be able to view the latest catalog. It does have fewer pages (less than 20, I believe). Nothing exciting really as we already know most of the new sets. Nevertheless, it's nice to see it in paper (officially). Hope this helps. Quote
Corvus Posted May 13, 2008 Author Posted May 13, 2008 If you guys head over to the Lego S@H website, you'll be able to view the latest catalog. It does have fewer pages (less than 20, I believe). Nothing exciting really as we already know most of the new sets. Nevertheless, it's nice to see it in paper (officially). Hope this helps. Yep, it's 17 pages, which is way too short. I wonder if all the catalogues are going to be like this in the future. Quote
AFOL SF Posted May 14, 2008 Posted May 14, 2008 Yep, it's 17 pages, which is way too short. I wonder if all the catalogues are going to be like this in the future. I hope not... although producing a catalog 4-6 times a year is expensive. Most likely a Summer and Holiday catalogs will be the full-size version that we got used to in the past. Reason: Summer is the slowest time of the year and Christmas is... gift buying... so on both cases, Lego has to sell more or the company won't meet its sales projections for the quarter. Quote
Corvus Posted May 14, 2008 Author Posted May 14, 2008 I hope not... although producing a catalog 4-6 times a year is expensive. Most likely a Summer and Holiday catalogs will be the full-size version that we got used to in the past. Reason: Summer is the slowest time of the year and Christmas is... gift buying... so on both cases, Lego has to sell more or the company won't meet its sales projections for the quarter. Good point. This is a slow time of year, and so yes, we don't need a full size catalogue. But it seems that it'd be better to have a full-size catalogue for the major sales season. Quote
Bondboy104 Posted May 15, 2008 Posted May 15, 2008 a tiny catolouge is typical of recent lego things,I feel that lego has grown lazy and has been prouducing sets that are over priced and not really well designed. this doesnt mean that I dont like some of the new sets for this summer but I think that lego should try harder. NO OFFENSE TO LEGO just a suggestion... I got the catolouge too and am not happy. Quote
Hinckley Posted May 15, 2008 Posted May 15, 2008 They aren't cutting back their budget. These small catalogs are supplemental for promotions and new products. I think fans should give LEGO the benefit of the doubt more often. It seems we AFOLs like to find reasons to complain when it's not really necessary. Quote
Corvus Posted May 15, 2008 Author Posted May 15, 2008 They aren't cutting back their budget. These small catalogs are supplemental for promotions and new products. I think fans should give LEGO the benefit of the doubt more often. It seems we AFOLs like to find reasons to complain when it's not really necessary. I'm mostly complaining because the last big catalogue got lost in the mail. Quote
Hinckley Posted May 15, 2008 Posted May 15, 2008 I'm mostly complaining because the last big catalogue got lost in the mail. aw, that sucks Just call them and ask them to send you one. Or better yet, order something. One comes with all purchases. Quote
snefroe Posted May 15, 2008 Posted May 15, 2008 well i think they already reduced the number of catalogs compared to a few years back when they released 4 big catalogs every year... i don't mind having a smaller catalog, honestly. Lately, they've been copying old catalog pages into the new catalog, like many of the city pages, i don't need to have that. basically, i just need to know what's new, that's all. I used to be quite fanatical about collecting catalogs, now they're no longer of an interest to me. Besides, we get all the new info long before the catalog is distributed and there's too much stuff in there i really don't need to see... i also think smaller catalogs are better for the environment. and then there's the internet. why have a paper book with still images if you create a film on the internet? the catalog is just a marketing tool after all, it needs to sell sets, nothing more... clearly, it has lost its pole position in Lego's marketing strategy. so be it... Quote
hollisbrick Posted May 15, 2008 Posted May 15, 2008 The only catalogue I get is the free brochure that you get in the shops Quote
Minifig Lecturer Posted May 15, 2008 Posted May 15, 2008 Hang on, Save the trees! Smaller catalogs means cheaper sets. Quote
Darth_Legois Posted May 15, 2008 Posted May 15, 2008 The only catalogue I get is the free brochure that you get in the shops Me to usualy from BigW or Kmart Quote
AFOL SF Posted May 15, 2008 Posted May 15, 2008 well i think they already reduced the number of catalogs compared to a few years back when they released 4 big catalogs every year... i don't mind having a smaller catalog, honestly. Lately, they've been copying old catalog pages into the new catalog, like many of the city pages, i don't need to have that. basically, i just need to know what's new, that's all. I used to be quite fanatical about collecting catalogs, now they're no longer of an interest to me. Besides, we get all the new info long before the catalog is distributed and there's too much stuff in there i really don't need to see... i also think smaller catalogs are better for the environment. and then there's the internet. why have a paper book with still images if you create a film on the internet? the catalog is just a marketing tool after all, it needs to sell sets, nothing more... clearly, it has lost its pole position in Lego's marketing strategy. so be it... I agree... We should be thankful there is still a catalog (either big or small). Quote
CP5670 Posted May 15, 2008 Posted May 15, 2008 Is there a way to update your address with them? I don't mind these small catalogs but they keep sending them to my parents' house, even though I have bought several orders from my new location by now. Quote
Hinckley Posted May 16, 2008 Posted May 16, 2008 Is there a way to update your address with them? I don't mind these small catalogs but they keep sending them to my parents' house, even though I have bought several orders from my new location by now. I'm in my 30's and my parents still get the catalogs at their house. They get them sooner than me for some reason, and I can always get an extra copy before it gets to my house, so I don't mind... Quote
AFOL SF Posted May 16, 2008 Posted May 16, 2008 Is there a way to update your address with them? I don't mind these small catalogs but they keep sending them to my parents' house, even though I have bought several orders from my new location by now. It's probably simpler and easiest to just request a catalog (by phone or online) with your new address/location. Having your old address change doesn't always work (99% of the time it does). Just a suggestion. I got mine yesterday and it is small, but still thankful I got a copy for future reference. Thanks, TLC! Quote
Hinckley Posted May 16, 2008 Posted May 16, 2008 well i think they already reduced the number of catalogs compared to a few years back when they released 4 big catalogs every year... In the States, we're still getting 4 big catalogues and these smaller ones are supplimentary ones that have been coming in between. Quote
CP5670 Posted May 17, 2008 Posted May 17, 2008 I'm in my 30's and my parents still get the catalogs at their house. They get them sooner than me for some reason, and I can always get an extra copy before it gets to my house, so I don't mind... Well, the problem is that I'm not getting them at my own location at all. I only get to see them when I go to my parents' place every few months, or if they visit me and bring the catalogs with them. It's probably simpler and easiest to just request a catalog (by phone or online) with your new address/location. Having your old address change doesn't always work (99% of the time it does). Just a suggestion. Yeah, I'll just do this. Although I don't think I ever had to call them to get the catalogs in the past. Maybe they just add you on their list automatically after you place a certain number of orders with them. Quote
Joebot Posted May 21, 2008 Posted May 21, 2008 well i think they already reduced the number of catalogs compared to a few years back when they released 4 big catalogs every year... i don't mind having a smaller catalog, honestly. Lately, they've been copying old catalog pages into the new catalog, like many of the city pages, i don't need to have that. basically, i just need to know what's new, that's all. I used to be quite fanatical about collecting catalogs, now they're no longer of an interest to me. Besides, we get all the new info long before the catalog is distributed and there's too much stuff in there i really don't need to see... i also think smaller catalogs are better for the environment. and then there's the internet. why have a paper book with still images if you create a film on the internet? the catalog is just a marketing tool after all, it needs to sell sets, nothing more... clearly, it has lost its pole position in Lego's marketing strategy. so be it... As a current employee of a company that processes catalog marketing campaigns for hundreds of companies (including Lego!), I will add that you are right on the money. There's a huge shift going on right now from catalog campaigns to email, web, and even text message campaigns. Direct mail catalogs no longer bring in enough orders to make them worth the cost (and they are very expensive). But, it still makes me sad. I miss the little brochures that TLC used to put in every set. And now it seems like the mail order catalogs are being down-sized and phased out too. I remember staring at those catalogs for HOURS when I was a kid. I guess my kids will just go online and look at pictures of new sets. Quote
Ogel111 Posted May 22, 2008 Posted May 22, 2008 I Know, I hate it there probly trying to be "Green". Quote
medib Posted May 24, 2008 Posted May 24, 2008 I think it has a lot to with whoever is doing their fulfillment centre in Tennessee... it seems when they moved there, their catalogues changed to single colors (all yellow) and now they gave us catalogues redux. I think the point made that summer is their slowest selling season isn't all that accurate. Between January and July is probably the slowest selling period in the year... January and July are the two times that retailers reconfigure their shelves.... just after inventory after the Christmas rush, and in July to gear up for the Christmas season. US will still get 4 big catalouges, the small catalogues we got now are just to high light the sets that came out in the spring and also to emphasize that there are Starwars stuff on sale. My 2 cents. Posting quickly because my wife says its time to sleep after working all night..... Quote
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