70840 Apocalypseburg retired

[hjxbf]

Less than a year after its launch, and seemingly with no prior warning, this set has been retired.

It went "temporarily out of stock" in December, then disappeared from LEGO Shop altogether when the "Retiring soon" sale for TLM2 sets started just before Christmas.

Yesterday I got confirmation from LEGO Customer Service that the set had ended production.

A pity that such a big and great set is discontinued so stealthily; makes you wonder if the TLM2 sets have performed very poorly sales wise...

 

[Mylenium]

4 hours ago, hjxbf said:

makes you wonder if the TLM2 sets have performed very poorly sales wise...

They have pretty likely. After the initial rush a lot of them were glued to the shelves. E.g 70825 Queen Watevra Wa’Nabi’s Build Whatever Box! was sold for 12 Euro in several places November here in Germany, making for a slightly above 60% discount because apparently retailers were sitting on growing stockpiles. Arguably nobody wanted this Magenta abomination. Similar observations could be made for several other sets from this line - they were fired out for cheap to sell at all even before the pre-Christmas EOL rush. It's only natural that Apocalypseburg would be dragged down along with them. It was released too late, anyway, too few people saw the movie in theaters and the ones that did had forgotten it quickly again. LEGO also barely made any effort to actually promote the sets, so there's a lot of circumstances against it. Personally I also think that Apocalypseburg wouldn't have had "legs" on its own. It simply lacks the appeal of e.g Ninjago City.

Mylenium

[JopieK]

Great set of course, but only a few people would be inclined to buy it. My wife and I like the LEGO Movie 2, but she did not like the apocalyptic tough of the set (if they would have have changed it to a 2-in-1 before and after the apocalypse or something my wife might have liked it better)... but then again, those sets are really expensive, even we can't afford to buy too many expensive sets (with two reasonable incomes, both teachers and no kids). For kids it will be only doable for very wealthy parents :) We have bought the Disney train, are into modulars, my wife also buys the nicer technic sets (currently building the Jeep), but then we have run out of LEGO budget I'm afraid ;) ...