Relative popularity of each LEGO Architecture set in Europe...

[henrysunset]

I just completed some in-depth analysis of the various sets in the LEGO Architecture series - based on the new feature of BrickSet to track inventory at LEGO.com EU.

I found that the lower-priced sets are selling at higher volume, which is pretty much to be expected, but the more costly sets are clearly selling well enough to contribute well in terms daily sales (€/day instead of units/day). I also found that some of the sets are selling much better than others, especially the Architecture Studio set which is outselling the three other bestselling sets combined (based on €/day sales).

That's certainly good news for me, since you can build most of the models in my upcoming book The LEGO Architect using the parts in that set!

Check out this chart which tells the story well, and see more in-depth analysis at http://thebrickarchi...e-sales-europe/

Enjoy!

---tom

Edited April 3, 2015 by henrysunset

[Captain Braunsfeld]

Interesting analysis.

However, I would not know why the White House should not sell in Europe. It is famous across the world (and my son has it...).

Are more sales figures available?

[henrysunset]

Are more sales figures available?

Yes, you can do your analysis based on the tables at brickset.com.

1) Click through to a specific LEGO set that is currently available in europe. (ex: http://brickset.com/sets/10246-1/Detective-s-Office)

2) Look for the "Availability at LEGO.com" section at right.

3) Click "Stock Level in EU" button to show the chart.

Look for a period with clean data. In the Detective's office example, it pretty clearly sold from an inventory of 1632 sets on March 21, down to 872 on March 30. (760 / 9 = 84 sets per day.)

Modular sets are big sellers, and they have even more limited distribution than LEGO Architecture in non-licensed LEGO resellers, which probably explains the high sales rate.