legonerd54321 Posted February 13, 2015 Posted February 13, 2015 I just found this on the Ideas web page that said it will be discontinued in February. Why such a short run? Quote
Lind Whisperer Posted February 13, 2015 Posted February 13, 2015 Because it's an Ideas set - shorter shelf life. Quote
Artanis I Posted February 13, 2015 Posted February 13, 2015 So have sales dropped to the ocean floor then? I have 3, I'd consider a couple more when it hits the street. IF it hits the street. Quote
legonerd54321 Posted February 13, 2015 Author Posted February 13, 2015 Because it's an Ideas set - shorter shelf life. The Ghostbusters set came before this and it's still going strong. Quote
kage28 Posted February 13, 2015 Posted February 13, 2015 Poor sales? This doesn't tally with the experience on Amazon.com (When they still shipped LEGO internationally) where the sets were constantly sold out. I have personally tried to get 1 set, but was never able to get it because it keeps selling out. Quote
jFox Posted February 13, 2015 Posted February 13, 2015 Poor sales? This doesn't tally with the experience on Amazon.com (When they still shipped LEGO internationally) where the sets were constantly sold out. I have personally tried to get 1 set, but was never able to get it because it keeps selling out. I'm not sure where you're located, but the Lego Shop online has them in-stock as of right now. Quote
Lord Tyrus Posted February 13, 2015 Posted February 13, 2015 Right, I need to get another before the prices rocket... Quote
Faefrost Posted February 14, 2015 Posted February 14, 2015 I think it has actually done substantially better than expected, so much that they went back for a few re stocks. It's most likely that Ideas sets have for the most part limited production slots and windows at the factories. They exist on a shorter cycle than retail product. They have I believe 4 ideas sets in the production queue right now? So it is likely they will not eat up a slot doing another Exo Suit rerun. Because of the pop culture tie ins with GB and BttF they each most likely got larger production runs and are carrying larger reserve stock in the warehouses. I doubt if we will see another run of research institute or Birds. Quote
beartrapper Posted February 18, 2015 Posted February 18, 2015 I think the longer shelf life or some Idea sets is simply a matter of licensing agreements. Lego needs to get as much out of it as possible. Quote
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