AndyC, on 23 December 2012 - 07:44 PM, said:
2. Your model can actually be too good for CUUSOO.
3. Consider your model size and potential cost.
6. Think in terms of individual sets, since playthemes are planned well in advance.
7. Keep your concept kid-appropriate.
If any set meets the criteria of #2, this is it. I immediately thought of #3 when I first saw MWT and thought it would have to be broken up to 5 sets of around $50 each, which violates #6.
This set is like Diagon Alley plus two extra buildings. I think Lego wants to appeal to non-Lego fans, not just put out a set for the die-hards. It would be ok for their new theme design challenge, but still heavy on the rehash factor even if they didn't have TLR coming out soon.
Aanchir, on 21 December 2012 - 05:15 PM, said:
In fact, just to cover my bases, let's list all the ridiculous conspiracy theories that HAVEN'T been suggested yet:
4) The LEGO Group stole the idea of the Modular Western Town, then stole the idea of the Back to the Future time machine, used it to go back in time, and created their modular buildings series based on the Modular Western Town idea. Any memories we have of the modular buildings come from the altered timeline.
Don't forget, they also went further back in time and created the Lone Ranger TV series so they would have an excuse to block the MWT and save themselves the 1% royalty.
Seriously though, the modular building line was based off of Market Street, which was also a fan design.