Captain Fortune, on 22 November 2012 - 02:25 AM, said:
Your reason is that they have different names. That's true, and I respect that you consider them different persons. But I think that when Lego changed the name, they meant something like "Guys, we changed the name but come on, you know who's this Captain. And he's back.".
Captain Roger, on 20 November 2012 - 07:56 PM, said:
Are you sure? I haven't seen an official Lego document that express Roger and Brickbeard are the same person. We can believe it, but we can't assure it until we could read an official document.
Brickbeard is (no doubt about it) the replacement of Roger. Both have the same pegleg, the same lack of right hand(but different hook), both have red beard, an eyepatch on their right eyes, black and smart clothes, etc.
But I think they aren't the same person, because they have different names.
There are some several strategies of marketing in order to not fail. Lego is doing marketing all over the world and their interest is to not fail, so they have to follow the old strategies.
One main rule is to not change the logo. For example, Pepsi changed their logo some years ago and that is the time when they lost a lot in front of Coca-Cola, when Coca-Cola keeps their logo since 1886 and they're doing well without any threat around.
Only few weeks after Pepsi changed their logo, there were noticed less sales, and few months later they lost their contracts with various Restaurants such as Pizza-Hut, KFC, etc, in various countries worldwide.
Getting back to the point, after 54 years of marketing, Lego is not that stupid to change the logo of the brand named "Captain Roger".
Of course, then you can ask, "Then why they just didn't keep Captain Roger in the sets?
Well, because the interval between last pirates appearance and 2009 series was 12 years, and if after 12 years of pause you come with the same brand without any changes, this would prove weakness and a lack of creativity of the company designers and creators, so again, Lego wasn't that stupid to fall in this trap.
They knew that a captain who wears black coat, eyepatch on the left eye, hook on the left hand, woodleg on the right foot, and epaulettes, sells, and sells extremely good, so naturally because they wants to sell, then they give us what we want.
They kept all these together and they created the pirate captain (as we want), but a bit different than the previous one due to the reason I mentioned above.
If they would only change the appearance, but they would have kept the name of Captain Roger, then they would have fall into what Pepsi fall and again, Lego wasn't that stupid. So they simply gave us what they knew we want, and they gave us another name, also by keeping a phonic correlation to the old winner by keeping the word "beard" (BrickBeard / RedBeard)
You said something about any official document.
A serious company would never say the obvious because their interest is to let things to be interpreted by the user in the way how he likes.
A big "Captain Roger" fan would be insulted if you will say him that this new pimp is "Captain Roger", so by not making any official declaration, they gave us infinity ways to interpret the character and guess what... Lego won once more!
Edited by moschino, 22 November 2012 - 10:55 AM.