Well in 6 months when I ship out my next update (free to people who already paid
for or own the DVD/download)... there will be 2 additional old box images.
Here are 6 Automatic Binding Bricks box images of 1949-54...
1) The upper left box is the earliest of circa 1949-50. It shows a "serif"
Automatic Binding Bricks label.
2) The middle left box is the next oldest of circa 1950-51. It shows a thin
"san serif" Automatic Binding Bricks label.
3) The lower left box is the next oldest box of circa 1951-52. It shows a thick
fancy Automatic Binding Bricks label.
4) The upper right box: In 1952 TLG decided to add the word LEGO to their box
images. The upper right image dates to circa early 1952. This box from my
friend Richard in the Netherlands shows the same 1951-52 box as previously
mentioned, but there is a "LEGO" decal in the lower right area of the box. For
the longest time I thought that this decal (which is found on wooden LEGO toys
of 1944-52) was removed from a different LEGO product, and arbitrarily added to
this box by someone outside the company. But as has been discovered... removing
these type of decals is virtually impossible, so this decal must have been added
at the company. And likely TLG had some older (1951-52) boxes in inventory, so
when the decision was made to add "LEGO", a few older boxes simply had the decal
5) The middle right box: As just mentioned, in 1952 TLG decided to add "LEGO" to
the Automatic Binding Bricks boxes... and they displayed it as "LEGO Mursten"
(LEGO Bricks in Danish) on the box top near the upper center of the box. This
box type was produced until 1953, when TLG replaced it with a different box top
type in Denmark... with only "LEGO Mursten".
6) The lower right box: When LEGO sales started in Norway in November 1953,
oddly enough the boxes didn't have "LEGO Mursten" as the new (mid 1953) LEGO
boxes had... but continued with "Automatic Binding Bricks". TLG Denmark must
have had a lot of LEGO labes with the old Automatic Binding Bricks artwork on
it, so Norway got a red box with the older label on it still with Automatic
Binding Bricks on it.
While TLG Denmark started LEGO sales in Norway to a Norwegian company called
Svein Strømberg & Co. (a Norwegian plastics maker).... new LEGO Mursten boxes
were sold in Denmark. Within a year this box type was also sold in Norway, and
when LEGO was introduced in Sweden in 1955, the same LEGO Mursten box was
used... since "Mursten" was the same word for "bricks" (or a similar translation
thereof) in all 3 countries... here's the LEGO Mursten box used in Denmark
(1953-55), Norway (1954-55) and Sweden (1955).
This 1953-55 LEGO Mursten box top shows Ole Kirk Christiansen's 2 grandchildren Kjeld and his older sister Gunhild. Today these 2 "billionaires" are the principle owners of Kirkbi AG, the Swiss incorporated company that owns TLG.... as well as all the LEGO patents.
Edited by LEGO Historian, 26 October 2012 - 01:17 AM.