natelite, on 22 October 2012 - 07:06 PM, said:
^ i guess asking for some lego sets and for promotional trips is going to bankrupt TLC.
your comment of sense of entitlement is misleading. i guess TLC is also too entitled to think they can get ideas for free?
No, because they're not in any way suggesting that they are "entitled" to those ideas. It's just asking if anyone has any ideas that they'd be willing to give away. And I don't think that a year's worth of LEGO sets or a promotional trip will bankrupt the company, but if you've noticed how much a LEGO factory tour typically costs or how much money an AFOL can spend on LEGO in a year, it's hard to picture that TLG should be going to that expense in exchange for 100 words of text. I imagine that some people in their employ could flesh out an idea at least that much in a week of work, and I highly doubt that a paid trip to and tour of the LEGO headquarters and a year's worth of LEGO sets amounts to less than those professionals' weekly salary.
TLG isn't telling you that you have to give them your ideas, but I just don't understand how you're expecting that your ideas are in high enough demand to justify such a huge reward. Maybe a single high-priced LEGO set, or free copies of some of the sets that are created based on your idea, but the amount you seem to be expecting seems exorbitant for an idea you don't likely have any other uses for and TLG could just as easily do without.
if you ever study IP, and copyright you would know that some of the cheapest multi-billion ideas were created before the creators figured out how their real net worth. toy story was a prime example used in case studies. pixar signed over the rights to disney when they first created toy story.
having some reward is to encourage participation - and in the bigger scheme of things the rewards i proposed is chump change. it's hardly a dent for a theme. yes, there's risk that the theme wouldn't sell but that risk (molds, production cost, etc) runs in the millions, which compared to the participation prizes is like comparing an elephant to an ant.
Well here's another factor you're not considering: TLG is basically counting on many AFOLs to be willing to submit their ideas without expecting any grand reward. And in most cases, that's correct. As I keep pointing out, the only way AFOLs could likely get money for their play theme ideas would be to either sell them to a competing toy company (which assumes other companies would be willing to pay money for the ideas of a random dude off the street where TLG is not) or to go into business with their idea on their own, which isn't practical for most people. Furthermore, many AFOLs would consider it a privelege to see one of their ideas become a successful product line. I certainly would.
And furthermore, there's a big difference between suggesting an idea and being the driving force behind the creation of a new IP. In the case of Toy Story, Pixar did a lot more for the brand than just come up with the premise. And even if they had kept the rights for themselves, it's not unimagineable to suggest that they wouldn't have made as much money as quickly as Disney was able to do with their strong experience marketing feature films and merchandise to tie in with them. Pixar had never released a feature film, and it should be noted that the five-minute short Tin Toy
which got Disney to take them seriously was not in any way the financial powerhouse that Toy Story became.
maybe in your world everyone is too entitled and should be working for next to free since the same labors can be had in china for peanuts. we're living like kings here earning more than their minimum wage of not $15/hr but $15/day. shame on us! what? you don't think that little timmy can turn a screwdriver or pack a box as well as you? if he's not asking for anything other than the pleasure of working then why should you? what ever is the world coming to... bunch of entitled snobs... working for free and still asking for second servings of soup!
Whoa now. I don't see why you feel the need to bring global politics into this. Certainly I think work should be rewarded according to its value. But the rewards you were suggesting you deserve for your idea just seem over-the-top. This is just asking for a 100-word idea, which is a pittance compared to the amount of work that will be required to turn that idea into a marketable theme. If you don't want to submit your idea, nobody's forcing you to, and TLG probably doesn't need it anyway. After all, they've done fine without it until now. But they are merely offering fans the chance to have input on their future product lines. If they were desperate for successful ideas, they wouldn't be turning to fans-- they'd turn to professionals in the field, like they did with BIONICLE back in the late 90s.