The 'Golden Age' of Lego, is it now?
Posted 26 June 2012 - 04:05 PM
As for those complaining about piece quality and cost in 2012, and somehow arguing that the end of the golden age was a couple of years ago all I can say is that the piece quality issue traces back to 2004 when Lego decided to stop using Bayer-supplied ABS and the Chinese plastic issue came about from around 2008, so they are not that recent. As for cost, when one takes into consideration the size of the sets in the 80's and 90's as well as inflation, today's sets are cheap, with them only being cheaper from 2004-2008 when Lego had to dump prices in order to recover from their great crisis.
Posted 26 June 2012 - 05:50 PM
We are finally seeing sets that thematically and design-wise match many of the great sets of the 80's but use parts and techniques that have been more recently developed. LEGO is/has engaged with many great licenses, but the core sets are still great. Also, the "Exclusives" line has grown to include the kinds of buildings, starships and other models that LEGO fans in the previous century could only dream of. Lastly, LEGO is currently (in America and adjusted for inflation) as inexpensive as it's ever been.
Pack that on top of an active and growing AFOL community and this is the golden era.
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Posted 26 June 2012 - 10:20 PM
Edited by Alasdair Ryan, 26 June 2012 - 10:21 PM.
Posted 27 June 2012 - 01:54 AM
Posted 27 June 2012 - 02:31 AM
Posted 27 June 2012 - 03:25 AM
I just don't like the direction TLG's going right now, one of the worst offenders being the minifig designs--too much detailing, distortions of the classic minifig shape, etc. (Jabba's Palace comes to mind). The quality decrease (debatable, I guess), increase in licensing (my two favorite themes have been licensed) . . . these 'problems' are enough of a turnoff for me to have stopped buying fresh Lego from TLG (haven't bought a new set since 2010, I'm collecting the classic Pirates line to satisfy my Lego addiction =P). I see why a lot of people love where LEGO is right now though, and they're certainly doing well--it's just not for me.
Edited by Skipper, 27 June 2012 - 03:29 AM.
Posted 27 June 2012 - 03:28 AM
I certainly agree that we're currently experiencing a prime era of quality and creativity. But I'd also claim that the mid-80's set the bar in the first place... A Classic era by all definition.
One thing is obvious enough-- when you have so many AFOLs out there proclaiming the present and recent past as something special, it has to mean something. There are plenty of collectors with 30+ years of familiarity with the product, so if anyone's opinions should matter it's certainly theirs.
Edited by Mr. Elijah Timms, 27 June 2012 - 04:08 AM.
OVERPRICED I MEAN AWESOME!!!
Posted 27 June 2012 - 04:48 AM
Would agree that both "ages" were-are golden, but I don´t think we have reached a peek still.
Posted 27 June 2012 - 12:54 PM
Posted 27 June 2012 - 01:40 PM
I wouldn't say it is now, because it seems like LEGO is somewhat turning into an action figure line that includes building bricks.
Posted 27 June 2012 - 02:45 PM
As a company Lego is having a great time at the moment. Succesfully licenses, Lego Star Wars as a brand in it's own right, success with both Ninjago and Friends, adult interest (powered by both nostalgia and exclusive sets), it's all falling into place. But I really think those couple of years defined the Lego brand more than any other (the only thing that comes close being getting the Star Wars license).
Posted 27 June 2012 - 03:25 PM
That said, my personal golden age has got to be the early 2000s, since I remember them the most fondly from my childhood. It really has nothing to do with set quality or LEGO's profitability; it's just how I remember LEGO. Good times!
Posted 27 June 2012 - 03:28 PM
When I watch to the catalogs of my dark age, I don't regret having missed that period... while now we have a new period rich of themes, wonderful sets, lots of useful new elements and building techniques. But I wouldn't call this a new Golden Age, only a "Silver Age".
Because IMHO there is still something that I feel missing from the '80-'90: alternative creations on the box, idea books, basic and technic universal sets. In that period LEGO used to encourage children to build different creations with their bricks, now this is true only for "bucket" sets (too childish) and Creator (too specialized, even if the recent houses are a goog step in the direction of old BASIC sets). Technic does not have "multi-sets" any more. In additions, there are too many colours in which only few kind of bricks are available. Having more elements and colours is cool, but when I was a child I was able to build a set I didn't own or something from an idea book only with my bricks. If LEGO made something to address these issues, there could be a "golden age" again.
Edited by Lego Amaryl, 27 June 2012 - 03:46 PM.
Posted 27 June 2012 - 04:07 PM
Posted 27 June 2012 - 04:51 PM
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Posted 27 June 2012 - 04:54 PM
My thought with the big direct exclusive sets released back then like 10179 USC Falcon, 10182 Café Corner and 10181 Eiffel Tower TLG introduced some of the best sets for that year and with other great releases over the years the sets
Have gotten more detailed and more realistic. But with the new prices of 10218 Haunted House at €179 or £149 for the same price of 10224 Town Hall which was released 6 month earlier but with 700 more pieces I see this going in a bad direction!
In the future I will probable reduce the buying of Large sets to AFOL days and double VIP points!
Posted 27 June 2012 - 05:08 PM
LEGO has a pretty timeless quality but i feel that they do sometimes live off their repuation and feelings of goodwill amongst customers who have grown up loving the products and have passed that on to their kids.
if they don't price carefully then people will change allegiances if there is a suitable alternative. We consumers are quite fickle!
Posted 27 June 2012 - 05:35 PM
Posted 27 June 2012 - 06:35 PM
But I have reservations about proclaiming the start of a "golden age", particularly with the future being such a nebulous thing. Perhaps LEGO will grow overconfident and make mistakes leading to a crash like that in the late '90s. Or perhaps LEGO will continue to soar upward (after all, while I remain skeptical of the upcoming LEGO live-action film, if done well it would truly be a hallmark of such an era). I prefer to ignore the nomenclature and just enjoy what we're getting now, whether it's a golden age or just another step on the path.
Posted 27 June 2012 - 06:38 PM
Posted 27 June 2012 - 08:25 PM
Edited by vexorian, 27 June 2012 - 08:26 PM.
Posted 27 June 2012 - 08:32 PM
How would you fix this?
Posted 27 June 2012 - 08:38 PM
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Posted 27 June 2012 - 08:42 PM
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