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New Lego Advertising campaign "Imagine!


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#1 GRogall

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Posted 16 March 2012 - 10:41 PM

A new advertising campaign by Hamburg agency  Jung von Matt imagines known character done by simple Lego Bricks.

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(Astrix & Obelix)

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(The Simpsons)

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(Ernie & Bert)

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(Donald and Huey, Dewey, and Louie)

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(The Smurfs)

Can You guess the rest?

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nice idea anyway!

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#2 spzero

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Posted 16 March 2012 - 10:54 PM

cant figure out the last one looks like a load of Bee's

#3 simonjedi

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Posted 16 March 2012 - 10:55 PM

I know TMNT and South park but i don't know the last one.

I like the ads though, very simple but easily recognisable.

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#4 GRogall

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Posted 16 March 2012 - 10:58 PM

View Postspzero, on 16 March 2012 - 10:54 PM, said:

cant figure out the last one looks like a load of Bee's

That was an easy one!

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#5 simonjedi

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Posted 16 March 2012 - 11:02 PM

Never heard of it. Before my time and a different country. It mustn't be as iconic or well known as The Simpsons, for example.

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#6 surrideo

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Posted 16 March 2012 - 11:10 PM

View Postsimonjedi, on 16 March 2012 - 11:02 PM, said:

Never heard of it. Before my time and a different country. It mustn't be as iconic or well known as The Simpsons, for example.

Before your time maybe, but like tin-tin,smurfs etc it has reached UK shores. Used to be on when I was young(1980s) and went to De Eemhof & Het Heijderbos centre parcs in Netherlands, took me a few minutes but I got there to realise what it was.................
Thankfully it hasn't dragged on like the Simpsons though, deserves its iconic status but shouldn't be on anymore imo.
Excellent campaign, southpark being my favourite

Edited by surrideo, 16 March 2012 - 11:11 PM.


#7 lightningtiger

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Posted 16 March 2012 - 11:39 PM

Interesting ad campaign.....I wonder if children would guess them all and I have seen one Luck Luke cartoon on a cheap DVD my son was given a few years back....another talking horse. :laugh:
Their idea would be great for an EB contest eh ? :wink:

#8 Legocrazy81

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Posted 17 March 2012 - 12:51 AM

Very cool ad. Everyone I knew except the last one as well.
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#9 L@go

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Posted 17 March 2012 - 12:53 AM

Those are some great ads. I got them all - not sure that today's kids will, but the idea is fabulous!

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#10 caperberry

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Posted 17 March 2012 - 01:08 AM

Great idea and quite surprising how recognisable they are!
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#11 lorax

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Posted 17 March 2012 - 03:56 AM

Very cool and clever, and I agree instantly recognisable (except the last one, I had never heard of Lucky Luke).

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#12 WhiteFang

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Posted 17 March 2012 - 08:52 AM

I could guess all except the last one. Interesting concept.  :laugh:

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#13 Marckeyh

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Posted 17 March 2012 - 09:16 AM

I guessed all of them. I suppose Lucky Luke is just known in Europe :)

#14 just2good

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Posted 17 March 2012 - 05:30 PM

I love this new minimalistic ad campaign! Like everyone else, I guessed 'em all except the last one... :grin:

Edited by just2good, 17 March 2012 - 05:30 PM.


#15 Pingles

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Posted 17 March 2012 - 08:40 PM

Beautifully done.
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#16 Leela

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Posted 17 March 2012 - 11:31 PM

I didn't recognise Asterix & Obelix and Lucky Luke, I'm so ashamed of myself...
The ads are excellent!

#17 Donut

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Posted 18 March 2012 - 05:58 AM

A Simple yet very effective ad! I also couldn't guess the last picture.

#18 Artanis I

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Posted 19 March 2012 - 02:02 AM

Don't forget Dogmatix! I guessed them all, very recognisable.

Lucky Luke I could never sing along with the song, found out later in life the reason being it was not in English...
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#19 Haltiamieli

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Posted 19 March 2012 - 03:12 PM

Cool campaign.

I'm gonna be a bit different and admit that Bert and Ernie were the only ones I didn't recognize, as I've never watched Sesame Street and have very little knowledge on the Muppets (well, I've seen Avenue Q... :tongue:).

I wouldn't have recognized Lucky Luke either if he was alone, I don't think he's that recognisable by the colours, but the Dalton brothers were an obvious giveaway.
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#20 tedbeard

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Posted 19 March 2012 - 04:20 PM

Is there a site to download larger resolutions for use as desktops?
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#21 Lordofdragonss

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Posted 19 March 2012 - 05:08 PM

View PostMarckeyh, on 17 March 2012 - 09:16 AM, said:

I guessed all of them. I suppose Lucky Luke is just known in Europe :)
Same here! Great idea. Let's make our own Brickcelebrities! :D
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#22 GRogall

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Posted 19 March 2012 - 06:28 PM

View Posttedbeard, on 19 March 2012 - 04:20 PM, said:

Is there a site to download larger resolutions for use as desktops?

Designmadeingermany has them at a resolution of 1600 x 1132 this is the largest that I can find.

Edited by GRogall, 20 March 2012 - 10:14 PM.

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#23 Legobrandon

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Posted 19 March 2012 - 07:11 PM

View PostGRogall, on 19 March 2012 - 06:28 PM, said:

Designmadeingermany has them at a resolution of 1600 x 1132 this is the large that I can find.
Thanks for the link. But I am totally stuck on how to download the image. I click on the photo and it enlarges it. I right click but see no other option other than to 'save link as' I want to save image not link. I am on a Windows PC if that helps.
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#24 GRogall

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Posted 19 March 2012 - 07:41 PM

View PostLegobrandon, on 19 March 2012 - 07:11 PM, said:

Thanks for the link. But I am totally stuck on how to download the image. I click on the photo and it enlarges it. I right click but see no other option other than to 'save link as' I want to save image not link. I am on a Windows PC if that helps.

ok here you go

01 Astrix & Obelix
02 Donald & Nephues
03 Smurfs
04 Ernie & Bert
05 Lucky Luke & Dalton Gang
06 Teenage Mutant Ninja Turtles
07 Southpark
08 The Simpsons

Enjoy!  :classic: :classic: :classic:

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#25 Oky

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Posted 19 March 2012 - 07:55 PM

These are brilliant! I recognized all of them instantly! This could be a whole new trend for MOCs like the CubeDudes! :sweet:



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