I wanted to reply to Yaktu and give my opinion,
On Brickset we can read today the Winchester Dilemma" or the fact that LEGO would be "damned if they do, damned if they don't".
It's exactly the situation of the Lego group now !
If they do it, they can be blamed by people who do not like the zombie and weapon style, and the universe of Shaun of the Dead. These people can consider that it is not in the mood of the Lego products. Something like "Hey, look at what Lego made ! It's a shame !
If they don't do it, the CUUSOO concept would be severely questioned. As a quite new concept, it could really deceive people to see that a good project they voted for and reached the 10.000 is not put in production. For a lot of members of the Lego community around the world, it would mean that CUUSOO idea do not get a real result, lowering the influence Lego fans get on the sets proposed by the Lego group.
I think that in every case there will be a controversy, but in terms of image, Lego should commercialize this, and I explain why : a lot of AFOLs are kids that become old enough to buy a ton of sets, and in the future they will represent an increasing population of buyers. Lego understood it and began to make sets designed for adults, like big Modular sets, Architecture, UCS, Volkswagen and more. I recently purchased the Carousel and the UCS Falcon, and they're really stunning. When I show them to other adults they say "Wow ! Lego does that ? It's really cool !". They see that it is not only toys for kids, but a real safe adult hobby. It costs a lot (ask my bankster !) but as an AFOL you can spend far more money that parents would decently spend for their kids. Releasing the Shaun of the Dead CUUSOO project would be a clear message towards the AFOLs, saying "We hear you".
Just to clarify my motives, I never did this to corner LEGO in a difficult situation.
I think you gave to the CUUSOO concept the opportunity to show its value, or its limits. I think it is an excellent thing that was to be done. It's like a dialog between AFOLs and the Lego group :
- Why are you complaning, AFOLs ?
- You never hear what we're saying, we feel like nothing.
- Okay, so, let's do the CUUSOO, and tell us what you want.
- We want zombies and rifles. We want a Shaun of the Dead set.
- Hold on a second please... We have a critical choice to do now ! Can we really do that ?
When I posted this on CUUSOO back in January I almost immediately took contact via email with the CUUSOO rep to get a pulse of how they felt about it. Their message has been pretty much the same all along – no guarantees, but go ahead. So I did, and I got (very) lucky.
They challenged you, and you succeded. It's not a matter of luck its a matter of talent. You are modest ! (It's a rare quality !)
Lego morally has to respect the deal now.
I don't know if the kid filter has to apply to a CUUSOO project reaching the 10.000 votes, but it wouldn't be logical. Of course some filters has to be applied, because you can really post anything on CUUSOO, and even things in total contradiction with the brand values. But this Shaun of the Dead MOC is not in contradiction with it. Lego themselves decided to design the new Monsters theme, with vampyres, zombies and all. The weapons - riffles, guns, baseball bats etc. - already exist too. There is nothing they haven't done before (excepted the fact that Shaun of the Dead is a universe, but it's not really a thing that "acts" for a static Lego creation. When you buy and own a Star Wars set, do you think about all the philosophical meaning of the Star Wars movie, about the tragedy of the choices the characters have to make and that will change their destiny forever ? No ! You only get a Star Wars set, the lightsaber swooshable side !)
Personnaly I haven't seen Shaun of the Dead. I think it's not my kind of movie. But it's the kind of Lego set I would like to have, for sure !