I find these toys hilarious and would definitely buy one of these for my kids :D
Friends "Controversy"
#578
Posted 02 December 2012 - 12:43 AM
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#580
Posted 02 December 2012 - 12:57 AM
Then theres the 'stereotypical' girl yawn of a complaint. Again, it's no surprise girls like shopping and nails/hair, but as we all know, there is plenty of other themes. Inventor, pilot, boating, I think next year even has a karate themed set, and many more. It's pretty clear all theses non supporters of this theme clearly don't do much research before writing these 'articles'
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#582
Posted 02 December 2012 - 06:18 AM
Legocrazy81, on 02 December 2012 - 12:57 AM, said:
Maybe they're confusing LEGO Friends with the upcoming Megabloks Barbie sets?
Seriously, though, most of the naysayers seem to fall into the category of "critical research failure" when it comes to their "complaints" about this theme....
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#583
Posted 02 December 2012 - 11:12 AM

I am a Satanist and not ashamed.
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“I believe that if, at the end, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhapy is where all crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always know this and am happy I lived long enough to find it out.” —Roger Ebert
#584
Posted 02 December 2012 - 02:31 PM
def, on 02 December 2012 - 11:12 AM, said:
Moreover, you can't just argue that they're only talking about the one set. Their complaints about the minidolls and the color scheme can apply to most Friends sets. Who cares if Lego found that those aspects were what the girls they were targeting wanted? It's obviously sexist to cater to the whims of young girls who can't think for themselves!
#586
Posted 02 December 2012 - 05:12 PM
Lyichir, on 02 December 2012 - 02:31 PM, said:
Moreover, you can't just argue that they're only talking about the one set. Their complaints about the minidolls and the color scheme can apply to most Friends sets. Who cares if Lego found that those aspects were what the girls they were targeting wanted? It's obviously sexist to cater to the whims of young girls who can't think for themselves!
There are girls who like fashion and beauty. And there is something questionable about foisting it upon a 6 year old. Seriously. I'm a teacher, and I've taught six-year olds. And I've never seen one with an interest in getting their hair and nails done, except possibly to imitate mom (though I've never actually seen that). It seems like they are placing very stereo-typical "girl" activities and making them for very young girls. Not kids in general. Girls. I would have zero problem with the concept of a salon in the city line as part of a natural town. But, it's part of the "girl" line, and I definitely wouldn't buy that for my daughter. (I did buy the Friends airplane for my daughter for Christmas yesterday, since I'm not a one-sided evil villain of Lego... I actually try discerning the value of each set before passing judgement.)
I'm sure the organisation was very careful in choosing the salon, because the laboratory wouldn't get that point across. There is something depressing about getting a beauty salon as a present for a six-year old girl, which is likely to happen this Christmas, all around the world. Regardless of the building involved (which that organization didn't comprehend, and is legitimate complaint about the article), getting a very young girl a present that lets them know girls like to make them selves pretty is questionable. Salons are great places for grown-ups, but carry questionable meanings for young girls, who are already bombarded with media and toys telling them to be pretty. Seriously. There are a lot of women who base their self-worth on being pretty. Maybe they chose it, or maybe that was a message they've consistently heard their whole lives. A toy reinforcing that concept may not be good for them.
You know what really makes me want to use the
All the same, for your vitriol and faux-feminism, and general immaturity of thought, I give you two of these

I am a Satanist and not ashamed.
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“I believe that if, at the end, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhapy is where all crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always know this and am happy I lived long enough to find it out.” —Roger Ebert
#587
Posted 02 December 2012 - 08:02 PM
def, on 02 December 2012 - 05:12 PM, said:
People bitching about an article they didn't actually read is not something worth commenting on? I wouldn't call it a complaint, really. But if others are complaining, they should at least get it right, and much of the time here, the defenses of the Friends line are just knee-jerk Lego fanboy ones. I realise girls toys are not as important to the world of Lego fanboys as something like Chinese plastic, but it seems like the fanboys have a desire to smush all criticism, whether they are accurate about their argument, or, as often as not, wrong.
There are girls who like fashion and beauty. And there is something questionable about foisting it upon a 6 year old. Seriously. I'm a teacher, and I've taught six-year olds. And I've never seen one with an interest in getting their hair and nails done, except possibly to imitate mom (though I've never actually seen that). It seems like they are placing very stereo-typical "girl" activities and making them for very young girls. Not kids in general. Girls. I would have zero problem with the concept of a salon in the city line as part of a natural town. But, it's part of the "girl" line, and I definitely wouldn't buy that for my daughter. (I did buy the Friends airplane for my daughter for Christmas yesterday, since I'm not a one-sided evil villain of Lego... I actually try discerning the value of each set before passing judgement.)
I'm sure the organisation was very careful in choosing the salon, because the laboratory wouldn't get that point across. There is something depressing about getting a beauty salon as a present for a six-year old girl, which is likely to happen this Christmas, all around the world. Regardless of the building involved (which that organization didn't comprehend, and is legitimate complaint about the article), getting a very young girl a present that lets them know girls like to make them selves pretty is questionable. Salons are great places for grown-ups, but carry questionable meanings for young girls, who are already bombarded with media and toys telling them to be pretty. Seriously. There are a lot of women who base their self-worth on being pretty. Maybe they chose it, or maybe that was a message they've consistently heard their whole lives. A toy reinforcing that concept may not be good for them.
You know what really makes me want to use the
All the same, for your vitriol and faux-feminism, and general immaturity of thought, I give you two of these
So there are two options: release a beauty salon as part of the LEGO Friends theme, or not release a beauty salon at all. I agree that bombarding girls with messages that they have to look pretty is a bad thing, but at the same time there are a lot of girls in the target audience who already think makeovers are fun, and for many of them this is a harmless interest rather than an obsession. Should TLG just ignore those girls because they're interested in "the wrong things"?
Not to mention that while the Yahoo article does seem to consider the counter-argument (it is, after all, just reporting on a list made by another organization), the original "awards" site did hugely misrepresent the set and the theme as a whole by saying that "at the LEGO Friends Butterfly Beauty Shop, your little princess won’t need to worry her pretty little head about icky boy things like building." As if it is any less of a building toy than any other set aimed at the same age range. Some of the comments there contest this, while others echo the same stereotypes, talking about "prefab parts" like the makeup stands (which, incidentally, are made almost entirely from basic parts).
Overall, I don't think the beauty shop set is a particularly egregious toy in any regard, certainly not compared to a lot of the other girl-oriented toys on the market. It is probably the most girly of the LEGO Friends sets, though. And that, together with your comment that "the organisation was very careful in choosing the salon, because the laboratory wouldn't get that point across" makes it seem like what the CCFC did was look for a toy that was a subject of recent controversy and cherry-pick an example that they felt strengthened their argument. And I don't consider that a particularly honest way of compiling a list like this-- not when there are probably dozens of toys worse for girls' self-image than this, but which lack the same "shock value". The real evidence for whether this is true will be if the organization expresses the same outrage about the Mega Bloks Barbie sets debuting next year. I'm honestly not expecting that, though.
Is LEGO Friends flawless? Of course not! It's got a painfully-imbalanced gender ratio, a severe lack of diversity of subject matter compared to the huge range of imaginative boy-oriented LEGO themes, and figures who aren't without problems of their own (though the real problem IMO isn't their physiques or tertiary sexual characteristics, but rather the fact that their legs can't move independently).
Overall, while I'm sure a lot of LEGO fans quite naturally have a knee-jerk reaction to ignorant criticism of the company coming from outside the fan community, their overreaction doesn't make the criticisms any less ignorant, and it's become a bit tiresome to hear criticisms of LEGO Friends, LEGO Ninjago, LEGO Star Wars, or really any "trendy" LEGO themes trot out the same tired argument that they're full of prefabricated parts and short on creativity. It's an argument that's usually evidence that "LEGO" to these people means "a bucket of basic bricks, nothing more, nothing less". And yes, I HAVE seen this same sort of argument about Ninjago as I'm seeing here, albeit without the bit about gender stereotypes.
Edited by Aanchir, 02 December 2012 - 08:05 PM.
#588
Posted 02 December 2012 - 10:18 PM
Aanchir, on 02 December 2012 - 08:02 PM, said:
Right on. I have been an AFOL since 2002 and I have listened to this criticism (online and in person) for an entire decade, usually from adults a 5-10 years older than me (I'm 37) who, in their childhood missed out on the start of the dominance of themed Lego. There have been a plethora of special (note: special != over-specialized) parts in Lego sets since the mid 80s, some would argue earlier with classic space.
My answer now to this is:
(Person in his/her mid 40s, usually a parent):
"I wish there wasn't so many over-specialized parts in Lego sets today. It seem it's more like a jigsaw puzzle than a building set. When I was a kid we would build whatever we want with tons of basic bricks"
My answer:
"Yes, there are a lot more special parts today, but they aren't single purpose. The more your collection grows, the more use you find for them. With modern Lego sets what you can build grows exponentially once you collect 3 or 4 sets and then you start to crave special parts and the increased possibilities they offer you that basic bricks don't."
Edited by SheepEater, 02 December 2012 - 10:28 PM.
#589
Posted 02 December 2012 - 11:40 PM
Aanchir, on 02 December 2012 - 08:02 PM, said:
Let's look at was written in the actual TOADY award (a dumb title), and my two-cents:
How do you turn one of the all-time great toys into a TOADY contender? Give it a makeover! Introducing LEGO Friends, just for girls and so jam-packed with condescending stereotypes it would even make Barbie blush.
(The stereo-types seems to be their key point)
Bye-bye square, androgynous figures; hello, curves ‘n eyelashes!
(Yes, this is across Friends lines)
And at the LEGO Friends Butterfly Beauty Shop, your little princess won’t need to worry her pretty little head about icky boy things like building.
(Not true, very misleading. I suppose they're getting at the roleplay aspect, but that holds for all of the lines Lego now sells)
Instead, she can “get primped and pretty and have some serious salon fun,” “shop for makeup and hair accessories,” or “gossip out on the bench by the scenic fountain.”
(quotes from the Lego company themselves, sounds like a very crappy thing to sell to a six year old.)
So, it's up to you as to whether Lyichir had a valid point in saying young girls love getting makeovers (and by extension, gossiping and getting primped) and as to whether it's an appropriate toy for a girl making her way in the world. These groups are guilty of a black-white mentality which undercuts their point by making them seem ill-informed, but I'd argue the members here who simply
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I think that article is suffers from hyperbole though. Is that the worst toy of the year? Unlikely. Is it a highly visible toy that might lend itself to articles? Yup. All the same, I think there are valid criticisms there.
[font=Helvetica Neue', Helvetica, Arial, sans-serif]Parents are out there to guide their kids. Companies are out there to make a buck off of them. Parents should think about what they buy.[/font]

I am a Satanist and not ashamed.
My DeviantArt My new Tumblr My newer Tumblr
“I believe that if, at the end, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhapy is where all crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always know this and am happy I lived long enough to find it out.” —Roger Ebert
#590
Posted 03 December 2012 - 12:25 AM
def, on 02 December 2012 - 11:40 PM, said:
Again, the complaints wasn't related to sales figures. It was connected to buying a beauty salon for little girls. If parents are likely to do so, or if girls feel the desire to buy "girl" Lego, and they buy a beauty salon, the group was arguing that's a bad message. It's poorly stated, since it doesn't give any credit to what the line does that's fine. The group wasn't stating that sales would be fine as part of City (that wasn't what I was saying either, but that was just me saying I'd have no problem with it as part of a general line).
Quote
How do you turn one of the all-time great toys into a TOADY contender? Give it a makeover! Introducing LEGO Friends, just for girls and so jam-packed with condescending stereotypes it would even make Barbie blush.
(The stereo-types seems to be their key point)
Bye-bye square, androgynous figures; hello, curves ‘n eyelashes!
(Yes, this is across Friends lines)
And at the LEGO Friends Butterfly Beauty Shop, your little princess won’t need to worry her pretty little head about icky boy things like building.
(Not true, very misleading. I suppose they're getting at the roleplay aspect, but that holds for all of the lines Lego now sells)
Instead, she can “get primped and pretty and have some serious salon fun,” “shop for makeup and hair accessories,” or “gossip out on the bench by the scenic fountain.”
(quotes from the Lego company themselves, sounds like a very crappy thing to sell to a six year old.)
Those quotes may sound shallow, but the same thing could be said about many of the "action features" and play scenarios TLG advertises in their boy-oriented themes. And I don't see how it really makes the set itself a negative influence on girls, as I can't imagine any girl (or for that matter, any kid) who shapes their play based strictly on what is written about the set in physical and online catalogs. These are just expressing the kinds of things a girl might do with the set.
Also, I'm really, really sick of some criticisms of the mini-doll. Calling the classic minifigure "androgynous" is laughable when the vast majority of female minifigures have had printed curves and eyelashes for decades now. And how does the Friends figure tell kids that they have to have a certain body image any more than the classic minifigure tells them they have to have sharp corners and facial deformities (no ears or noses)? LEGO Friends is less stylized in general than classic LEGO, but it's not as though the figures are unnaturally skinny or busty as so many criticisms seem to suggest. They look like typical preteen/"tween" girls of healthy weight, unlike the hourglass figures of female minifigures in most other themes.
Quote
So, it's up to you as to whether Lyichir had a valid point in saying young girls love getting makeovers (and by extension, gossiping and getting primped) and as to whether it's an appropriate toy for a girl making her way in the world. These groups are guilty of a black-white mentality which undercuts their point by making them seem ill-informed, but I'd argue the members here who simply
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[font='Helvetica Neue', ', Helvetica, Arial, sans-serif} '] suffer the same kind of black-white mentality.[/font]
Quote
[font=Helvetica Neue', Helvetica, Arial, sans-serif]Parents are out there to guide their kids. Companies are out there to make a buck off of them. Parents should think about what they buy.[/font]
#591
Posted 03 December 2012 - 12:32 AM
def, on 02 December 2012 - 05:12 PM, said:
There are girls who like fashion and beauty. And there is something questionable about foisting it upon a 6 year old. Seriously. I'm a teacher, and I've taught six-year olds. And I've never seen one with an interest in getting their hair and nails done, except possibly to imitate mom (though I've never actually seen that). It seems like they are placing very stereo-typical "girl" activities and making them for very young girls. Not kids in general. Girls. I would have zero problem with the concept of a salon in the city line as part of a natural town. But, it's part of the "girl" line, and I definitely wouldn't buy that for my daughter. (I did buy the Friends airplane for my daughter for Christmas yesterday, since I'm not a one-sided evil villain of Lego... I actually try discerning the value of each set before passing judgement.)
I'm sure the organisation was very careful in choosing the salon, because the laboratory wouldn't get that point across. There is something depressing about getting a beauty salon as a present for a six-year old girl, which is likely to happen this Christmas, all around the world. Regardless of the building involved (which that organization didn't comprehend, and is legitimate complaint about the article), getting a very young girl a present that lets them know girls like to make them selves pretty is questionable. Salons are great places for grown-ups, but carry questionable meanings for young girls, who are already bombarded with media and toys telling them to be pretty. Seriously. There are a lot of women who base their self-worth on being pretty. Maybe they chose it, or maybe that was a message they've consistently heard their whole lives. A toy reinforcing that concept may not be good for them.
You know what really makes me want to use the
All the same, for your vitriol and faux-feminism, and general immaturity of thought, I give you two of these
Whoa, back off! I wasn't at all attacking your comment, or your argument. I was talking about that organization's complaints about the line. I agree that people should read the actual site instead of just basing their arguments on the description. I was just trying to point out the obvious ignorance of their assessment of the set. Attacking me for that is totally out of line. Yeah, I am a fanboy, as charged, as are the majority of members on this site. Is that any reason to start hurling insults at me? Maybe I could have used a different emoticon; but unfortunately Eurobricks doesn't have any sort of facepalm or headdesk or similar emoticon to express exhaustion at having to repeat the same argument all over again. I haven't done anything to you, so for god's sake, take a chill pill.
I could agree that fashion and makeup and things, taken too far by kids, is a bad thing. But there are a lot of girls who have that interest nonetheless. And faced with the choice of reframing their view of those interests or sticking with them, they're going to stick with them, and if it means buying Bratz or Disney Princess toys instead of Lego, well, that's what they're going to do. I personally think, as a Lego fan, that giving those girls a creative outlet in the form of Lego is a small step in the right direction. Compared to the alternatives the girls who are drawn to makeup and fashion will have (Bratz, Barbie, Disney Princesses, etc.), the Friends beauty salon is liable to have the greatest positive effect on a young girl's mind. And it could easily serve as the "gateway drug" to less stereotypical sets like the robot lab or the karate dojo.
This "award" ignores those positive attributes of the theme, and repeats the same slanders against it that originated at the beginning of next year. It doesn't involve building! Well, yes it does, especially compared to Belville, Clikits, and Scala before it. The minidolls are sexualized! No they're not, these people are seeing boobs and hips where the minidolls really just have more human proportions than the classic minifig. They may have a point about the issues with the Beauty Salon in particular presenting beauty as the feminine ideal. But that point is buried under so many misrepresentations and outright lies about the theme as a whole that it's hard to take anything they say seriously.
P.S.: The chinese plastic is as overblown a manufactured scandal as the Friends theme. I have been hugely supportive of Lego's efforts to reach young girls, realizing that that's probably the best chance the AFOL community has of someday being less of a sausage-fest. I don't think Friends is perfect by any stretch of the imagination, but it's a step in the right direction for Lego and, I believe, for society at large. Lego has already succeeded at teaching backwards-thinking retailers that girls can enjoy building toys too, which is a huge leap forward from the days of Belville and Scala, which could hardly be found anywhere besides Lego Shop at Home catalog.
Edited by Lyichir, 03 December 2012 - 12:36 AM.
#592
Posted 07 December 2012 - 06:47 AM
http://www.lapresse....1#Slide-0-box-0
#593
Posted 07 December 2012 - 12:46 PM
SheepEater, on 07 December 2012 - 06:47 AM, said:
http://www.lapresse....1#Slide-0-box-0
#594
Posted 07 December 2012 - 01:04 PM
Aanchir, on 07 December 2012 - 12:46 PM, said:
It is, and I'd agree it should be noted in the general Friends 2012 discussion topic, but the distinction you note ("best toy," not just "best toy for girls") probably also warrants a mention in this thread as well. Of course, it's been mentioned now, so... all's well, I guess!
#595
Posted 07 December 2012 - 01:38 PM

I am a Satanist and not ashamed.
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“I believe that if, at the end, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhapy is where all crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always know this and am happy I lived long enough to find it out.” —Roger Ebert
#596
Posted 07 December 2012 - 01:57 PM
#597
Posted 07 December 2012 - 07:53 PM
It's not as ridiculously lengthy as my last one, but it's still a sizable read. I'm eager to hear what y'all think of it. I've very much enjoyed our conversation in this thread over the past year
"My Lego disorder is the dreaded RAVENOUS HUNGER!!!" - 13 yr old me on rec.toys.lego
#598
Posted 07 December 2012 - 11:05 PM
fallentomato, on 07 December 2012 - 07:53 PM, said:
It's not as ridiculously lengthy as my last one, but it's still a sizable read. I'm eager to hear what y'all think of it. I've very much enjoyed our conversation in this thread over the past year
I can only hope that this blog post circulates the internet and finds its way to the people who still are believing all the anti-Friends hype. Obviously Friends isn't flawless, but to imagine it's some kind of travesty ignores its context, both within LEGO themes as a whole and within girls' toys as a whole, almost entirely.
Edited by Aanchir, 07 December 2012 - 11:06 PM.
#599
Posted 08 December 2012 - 12:43 AM
fallentomato, on 07 December 2012 - 07:53 PM, said:
It's not as ridiculously lengthy as my last one, but it's still a sizable read. I'm eager to hear what y'all think of it. I've very much enjoyed our conversation in this thread over the past year
Great blog entry. It was particularly interesting to see how the Friends set compared to the other Lego themes.
I often feel that those who criticise the Friends line haven't really taken the time to fully appreciate it for what it is - a great new line that has introduced new colours, new accessories and introduced Lego to a market that might otherwise not even consider it as a toy for girls.
I will do my bit to try and give this blog post more exposure.
Edited by Kristel, 08 December 2012 - 12:43 AM.
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#600
Posted 08 December 2012 - 01:16 AM
I must ask this important question where is the originality in toys these days.....or I'm I being too picky in my old age ?
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