Jump to content


LEGO Friends on shelves


  • Please log in to reply
51 replies to this topic

#26 Joebot

Joebot

  • Mayor of Fluxington


    Posts: 822
    Joined: 09-October 06
    Member: 1014

Posted 14 December 2011 - 04:01 PM

Thanks for the mini-review.

I have to say, this Friends theme looks fantastic. The rest of the early 2012 sets (Town, Batman, Dino, Star Wars, etc.) look like boring, unimaginative repeats of previous years. More fire trucks, more TIE Fighters, more dinosaurs ... ugh. We've seen it all before.

The Friends theme feels NEW. There are actual BUILDINGS, with some fun new pieces and new colors. Yeah, regular mini-figs would have been awesome rather than these weird hybrid figures, but the fact that the hairpieces are interchangable with mini-figs helps quite a bit in that regard.

I know TLC has been trying to figure out the "girl problem" for years now (Paradisa, Clikits, Bellville, Scala), but this theme looks like they may have finally found a formula that appeals to their intetended target audience, AND has some wider appeal as well.

#27 surrideo

surrideo

    Posts: 516
    Joined: 24-October 11
    Member: 21137
    Country: Scotland

Posted 14 December 2011 - 04:32 PM

Saw a few of these sets in John Lewis(UK)earlier today. I agree with whoever said about Polly Pocket. The figures are somewhere between the Toy Story ones and Duplo but best of luck to Lego in cracking a market they have little footing in.
I'd probably pay more attention to them if I needed the unique colours or had daughters.

They are definitely fresh in comparison to some of the "boys" lines

#28 dunamis

dunamis

  • It's no good captain i canny reach!!!


    Posts: 788
    Joined: 13-February 05
    Member: 226
    Country: United States

Posted 14 December 2011 - 06:24 PM

Interesting.  My two daughters (7 and 10) were very interested in these.  I've been watching for them here in the US to pick a couple of them up for Christmas presents.  

Thanks for the mini review.  They look promising enough.
So much LEGO, so little time...

#29 Mr Meleca

Mr Meleca

    Posts: 150
    Joined: 17-August 08
    Member: 3732

Posted 14 December 2011 - 09:52 PM

View Postsurrideo, on 14 December 2011 - 04:32 PM, said:

Saw a few of these sets in John Lewis(UK)earlier today. I agree with whoever said about Polly Pocket. The figures are somewhere between the Toy Story ones and Duplo but best of luck to Lego in cracking a market they have little footing in.
I'd probably pay more attention to them if I needed the unique colours or had daughters.

They are definitely fresh in comparison to some of the "boys" lines



Thank you very much for the tip, I am desperate to get one of these for my 4yo daughter.

If someone knows were to find it here in UK, please write here...

BTW I will run central london tomorrow and will report if I get some news...

#30 Zarkan

Zarkan

  • Greviously Renamed Gungan


    Posts: 2426
    Joined: 08-December 05
    Member: 569
    Country: USA

Posted 14 December 2011 - 11:01 PM

View Postdaoudbazaar, on 13 December 2011 - 10:08 PM, said:

Posted Image
Posted Image

Friends has officially redeemed itself in full. Before this review, it was already looking much better to me, at least from a piece standpoint, but with this reveal that the Friends figures are not only made up of multiple parts but are also compatible with regular minifigures, I now fully support this theme.  :thumbup:

Posted ImagePosted ImagePosted Image


#31 Darth Hagrid

Darth Hagrid

    Posts: 153
    Joined: 17-October 11
    Member: 21003

Posted 14 December 2011 - 11:21 PM

View PostMiss Kyle, on 14 December 2011 - 07:47 AM, said:

CAKES! :D
Lovely little set indeed. Not a fan of the figures, but since the hairpieces fit regular minifigs, there's a good reason for picking them up! I'll certainly buy a few (when my funds are back after my Superheroes raid...) for the parts and the hair. The figures will go into the minifig box.
I feel exactly the same.
Darth Hagrid
Posted Image
All you need is Friends...

#32 iamded

iamded

  • Cannot neigh to save his life.


    Posts: 5033
    Joined: 09-January 07
    Member: 1225
    Country: New Zealand!

Posted 15 December 2011 - 01:42 AM

That's a huge plus that the hair pieces fit nicely with regular figs. That, combined with the fact that these sets include interesting colours make these sets actually pretty appealing. Thanks for sharing the news and pictures with us, daoudbazaar! :thumbup:


Check out Eurobricks' RPG, Mafia and Wargames forum for the best fun.


#33 legodac

legodac

    Posts: 138
    Joined: 26-June 11
    Member: 18703
    Country: Canada

Posted 15 December 2011 - 03:01 AM

Being 49 and a grand father to seven, the girls this year are steering away from Lego, they want Barbie, so this is Lego's answer, not bad, but a little late for 2011. I suppose Bellville will suffice, nice job Lego.

"No, I'm from Toronto, I only work in outer space"

Posted Image

There are two kinds of goals in life, one will give you a point or two when playing, the other is a dream, like being #9


http://s681.photobuc...odac/?start=all


#34 blueandwhite

blueandwhite

  • Sandwich Stealer


    Posts: 1607
    Joined: 12-September 05
    Member: 481
    Country: Canada

Posted 15 December 2011 - 04:51 AM

I'm thrilled that the new hairpieces are minifig compatible.  I only hope this is the case with all of the hairpieces because these sets look like they are going to be amazing parts packs!  I really hope these do well for LEGO.

#35 Laura Takayama

Laura Takayama

    Posts: 650
    Joined: 02-October 11
    Member: 20752
    Country: USA

Posted 15 December 2011 - 05:25 AM

I was debating about whether or not to get any of these sets or not (I was particularly interested in the lavender sports car... I might just have enough pieces to do a version of it in dark green and black), but this sold me:  while I'm not a fan of the "Polly Pocket" figures, the fact that the hair is removable and works with regular minifigs sold this for me... I'm probably going to at least get the sports car and Olivia's Treehouse (Olivia's hair piece is a better match for my girlfriend's sig-fig than the current one I'm using, and that larger, gray cat is perfect for "Nimitz", Honor Harrington's tree-cat)...
-Laura/Hikaro Takayama

Gender-Fluid Christian and proud of it.

"Wot's faster than a warbuggy, more killy than a warbike, and flies through da air like a bird? I got no bleedin' idea, but I'm gonna find out."  - Kog da Flymek, pioneer of the Deffkopta


#36 ka.lego

ka.lego

    Posts: 45
    Joined: 16-November 10
    Member: 14237
    Country: USA

Posted 15 December 2011 - 05:34 AM

View Postblueandwhite, on 15 December 2011 - 04:51 AM, said:

I'm thrilled that the new hairpieces are minifig compatible.  I only hope this is the case with all of the hairpieces because these sets look like they are going to be amazing parts packs!  I really hope these do well for LEGO.

Here's a link to a pic of a better fitting Friends hairpiece on a minifig from one of my fave AFOL blogs, thebrickblogger.com.

Looks great. I'm hoping this does well too, so much so that it branches into these figs doing more imaginative/fantasy play in addition to the realistic stuff. I could see how these figs appeal to a different demographic. And, yes, I'm especially glad some accessories are compatible with the traditional minifig.

#37 LegoFan03

LegoFan03

    Posts: 103
    Joined: 06-January 11
    Member: 15218

Posted 15 December 2011 - 06:36 AM

Why do I have a feeling that Lego could replace minifigures to new ones like this one day?

#38 Otherworld

Otherworld

    Posts: 406
    Joined: 03-August 11
    Member: 19464
    Country: Mexico

Posted 15 December 2011 - 07:50 AM

View PostLegoFan03, on 15 December 2011 - 06:36 AM, said:

Why do I have a feeling that Lego could replace minifigures to new ones like this one day?

NOH! That's never going to happen! And if the hell freezes over, then I'll have to quit this hobby:(

I still want to see a traditional female fig with the blonde hairpiecee :(
Posted Image
~ Emmet

#39 ka.lego

ka.lego

    Posts: 45
    Joined: 16-November 10
    Member: 14237
    Country: USA

Posted 15 December 2011 - 08:15 AM

View PostLegoFan03, on 15 December 2011 - 06:36 AM, said:

Why do I have a feeling that Lego could replace minifigures to new ones like this one day?

Doubt it. Too much invested / built around the existing fig. Sure, they've been evolving the basic fig with the fleshtone figs, alt bodies (eg octopus, mermaids, snakemen, etc) and heads (aliens, wind-up robot, snakes, etc), but even this only extends the basic minifig template, which only makes the basic figure more relevant and important. Plus, it's their key piece of unique, identifiable intellectual property since they no longer have the rights to the basic brick. At least that was the impression I got when one of my t-shirt designs raised eyebrows at TLG (but eventually got the go ahead btw). They may add new things like this here and there, but the minifig is a LEGO staple.

But, hey, I'm sure at a certain point the team who was working on Fabuland thought those would be around forever. Eek! Hahaha.

#40 Shakar

Shakar

  • Out of the dark


    Posts: 2573
    Joined: 03-June 06
    Member: 799
    Country: Italy

Posted 15 December 2011 - 03:01 PM

I initially dismissed this theme as "just another line for little girls", but having learned that the hairpieces are compatible with minifigs made me ecstatic. I can only hope they begin to use these new hairpieces in regular minifgs, or that at least they become available on PaB, because I sure want some samples of them.
BIONICLE 2015 progress bar: Masters [IIIIII] Protectors [II] Skull villains []
>tfw no Voltix XL :, (

#41 Wolvarie

Wolvarie

    Posts: 97
    Joined: 11-November 11
    Member: 21732
    Country: Australia

Posted 15 December 2011 - 03:23 PM

Massive untapped market not given enough time by Lego in the past. I have two daughers 5 and 7 and they love to build with all my bricks making their own houses and parks for the girl minifigs to play in. This looks better than the Beville line that I bought for my 7 year old for Christmas last year. They are going to go crazy when they see the picture tomorrow when I show them. My wife is going to go NOT MORE LEGO!!!! ;)

#42 stelek

stelek

    Posts: 5
    Joined: 16-February 11
    Member: 16032

Posted 15 December 2011 - 04:24 PM

@daoudbazaar - where is your "local shop"? which country? you wrote "EUR 75" so I assume it's somewhere in Europe. Maybe I can still buy those for my daughters this Christmas :)

#43 Sid Sidious

Sid Sidious

    Posts: 554
    Joined: 08-October 11
    Member: 20847
    Country: United States

Posted 15 December 2011 - 10:40 PM

This review has totally turned me around on Friends.  I liked the new colors and pieces (I'm looking at you hedgehog), but I thought the minifigs would be like Belville and wouldn't come apart.

#44 lorax

lorax

  • Big Head


    Posts: 391
    Joined: 13-June 11
    Member: 18426
    Country: Australia

Posted 15 December 2011 - 11:03 PM

I have a feeling this theme will do well for Lego.  My facebook is full of feeds from people about this theme (from AFOLs) and it is also getting interest from the parents of girls I know.

I know my daughter will love it (we have playmobil hedgehogs that live in Legoland at the moment, she loves the cute animals that playmobil makes and the Lego ones are even cuter).

Posted Image Posted Image Posted Image Posted Image  Posted Image   Posted Image


#45 legodac

legodac

    Posts: 138
    Joined: 26-June 11
    Member: 18703
    Country: Canada

Posted 16 December 2011 - 12:12 AM

I'm wondering if anyone here thinks there is something wrong with posting a so called "Leak". I for one don't have a problem, though there are sites out there that believe this is really wrong, I hope this isn't off-topic, I have had a strange last few days. OH, yes, the sets are really cool, I need more pink in my collection.

It almost looks like Lego is returning slowly to the original Lego figure,Posted Image remember the big round heads, bricks for torso and the original Technic for arms and legs.

Trust me, next we'll see Ken.

"No, I'm from Toronto, I only work in outer space"

Posted Image

There are two kinds of goals in life, one will give you a point or two when playing, the other is a dream, like being #9


http://s681.photobuc...odac/?start=all


#46 Lyichir

Lyichir

    Posts: 1653
    Joined: 17-December 10
    Member: 14738
    Country: USA

Posted 16 December 2011 - 01:34 AM

View Postlegodac, on 16 December 2011 - 12:12 AM, said:

Trust me, next we'll see Ken.

The closest we've seen is Peter, assumedly Olivia's dad, who looks remarkably like Indiana Jones. He's so much manlier than I'd expect in a doll-like figure.

#47 xtremegoogler

xtremegoogler

    Posts: 126
    Joined: 16-December 11
    Member: 23214
    Country: The Netherlands

Posted 16 December 2011 - 02:44 PM

This article in Businessweek
http://www.businessw...s-12142011.html

mentions that the Friends sets are availabe in France at December 15, so my guess is daoudbazaar bought the set in France.

#48 Hinckley

Hinckley

  • Flying Hippo that Shoots Lasers out of its butt


    Posts: 30445
    Joined: 15-September 05
    Member: 486
    Country: Chicago, USA

Posted 16 December 2011 - 04:21 PM

View PostLegoFan03, on 15 December 2011 - 06:36 AM, said:

Why do I have a feeling that Lego could replace minifigures to new ones like this one day?
That will never happen. One of their last, maybe the last, remaining patents is on the minifig. They protect it very closely. If they deviate too far from the patent, they could lose it altogether. I think we'll see the classic minifig represented for a very long time. No worries there.

New Member? Read This | Questions? Need Help? Ask Here
Site Guidelines | Eurobricks FAQ | Visual User Guide



Posted Image Posted Image


#49 Deeks

Deeks

    Posts: 26
    Joined: 16-January 11
    Member: 15443
    Country: Canada

Posted 16 December 2011 - 06:51 PM

View Postxtremegoogler, on 16 December 2011 - 02:44 PM, said:

This article in Businessweek
http://www.businessw...s-12142011.html

mentions that the Friends sets are availabe in France at December 15, so my guess is daoudbazaar bought the set in France.

Very good article. I didn't realize how much had gone into turning TLG around over the past few years. It is some of these recent changes that brought me back into Lego! Now that I have a daughter I'm liking the look of these new sets and looking forward to many hours of Daddy-daughter lego time  :sweet:

#50 badboytje88

badboytje88

  • Bad Lick


    Posts: 2559
    Joined: 01-May 07
    Member: 1561
    Country: Netherlands

Posted 16 December 2011 - 07:08 PM

These figs would be wonderful for Toy Stories Ken and Barbie!

Posted Image


Playing Bjorn Borchard Representative from Owlville in Tamamono┬┤s Party Lines Mafia


Posted Image
Just call me Peter Cedar





0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users