I have received mine.
It's a surprisingly small box. That's a little Mater next to it for scale.
The back of the box. Seem to be very minimalistic. This is the start of a trend...
Opening the box you are presented with a quick-start guide. Again, very simple. Three steps.
The rest of the contents. Sticker (I think), baseboard, Lego.
Unbagged Lego pieces and the app. Yes, it runs on the iPad2 (not 1. It needs the camera)
I am still playing with it. Some observations:
1. Next to no text. Even the app is all icon-driven.
2. Fun. Lots of pressure to build fast. It works great.
3. I can't figure out how to make multiple users on a single device. Gonna be battling my wife and sister-in-law for it.
Will report back when I get more time with it.