The team at LEGO UK have pulled together to create a unique Lego Pudsey Bear with all LEGO profits being donated to BBC Children in Need. LEGO have jumped at the chance to help our work at BBC Children in Need from making LEGO donations to some of our projects to inviting children from the projects to Mini Model Build events. Pick up your LEGO Pudsey and have fun building him now!. The set is only exclusive to ASDA in the UK and is priced at £4.00
Edit: It will also be in LEGO Stores according to the October Store Calendar, so much for being exclusive)
Full story plus link to instructions: http://bricksandbook...ego-pudsey-news
Edit by Rufus: Official picture (via Brickset):
Edited by Rufus, 09 October 2011 - 02:30 PM.