Even with mass TV coverage, I feel sales have been not so hot.
How has this product sold elsewhere ?
Here in Sydney, they seem to be doing ok. Personally, I've bought a bunch of sets, have gotten a few friends to pick up one or two and I've seen quite a few parents buying them for their kids.
Outside of personal observations, it's difficult to conclusively say exactly how well they are doing.
That said, Hasbro recently posted a solid Q3 growth of 15%, and stated "some" of that growth can be attributed to Kre-O, which would suggest that they are at least selling decently. Given how new entrants to a mature market generally enter with the assumption that they will be operating at a loss for the first few years, the fact that Kre-O contributed to growth at all in its first year probably means it's doing pretty well for Hasbro.
Edited by Snark, 04 November 2011 - 03:12 PM.