These threads continually pop up and are filled with failure (and IMO should just be deleted). You guys are just ignorant of economics. Straight currency conversions are NOT enough to say anything.
SandMirror38, on 05 July 2013 - 01:16 AM, said:
US$ 18.99 (or something like that)
I'm too lazy to yet again explain the very basic mechanics but your straight conversion is basically false advertising.
First off it's US$12.99 in the USA and AU$22.99 in Australia. I have no idea where you're buying your lego but you're getting ripped off.
Second off there are so many factors here... Australians on average get almost TWICE the amount of money salary than Americans. In America stuff is cheaper and just one reason why is because we make about half as much as most of the rest of the 1st world.
Then there's also the fact that Australia is in the middle of nowhere and has a tiny as crap consumer base. The US can charge less because they deal with significantly more costumers. It's basic business. And again, you guys are in the middle of nowhere. It's going to cost extra to ship stuff there.
Those are probably some of the biggest influences on your prices. There's more too. A lot more. Like Australia's strong currency. The fact that the high minimum wage in Australia also leads to higher costs which make stuff costs more. To just being willing to pay more. Tons of influences.
A straight up currency conversion is just wrong in every way.