Somehow it was predictable that the POTC-theme wouldn't live up the expectations. POTC is a movie for ages 12+ and TLC designed sets (IMO) for ages 6-12 (which were quite expensive). They simply missed their target-group.
Let's stop seeing things through rose-colored glasses: TLC blew the theme. For me the BP-thread was quite interesting because it clearely showed some misconceptions. The target group of a POTC-movie are ages 12+. Now let's look how TLC-sets for ages 12+ usually look like: IFS, Medieval market village etc. Yes, these sets are expensive but they are worth one's salt. The POTC are expensive but too simple, it is too visible how TLC tried to cut corners...they are designed as if they were for young children. The excuse "lego is basically a toy for children" cannot be used in a theme for ages 12+.