Legoist, on 16 November 2010 - 08:51 AM, said:
No I don't. I never buy a set of which I need only half of it, because I don't want to spend time trying reselling the other half of it. If they were selling two separate boxes for straights and curves, I'd be buying about 4-5 boxes of straights for each box of curves. Right now for the same need I buy a combined box, and then buy the rest of straights second hand.
You're an anomaly... you must realize that. It wouldn't have gone on so long if the majority of people felt that way. I needed track just for my shelf displays... all straights; now I have a drawer full of curves. I have ideas how to use them, reselling them wasn't a consideration... who wants curves? They're not worth selling.
I don't understand why some people subtly suggests that after acknowledging that TLG is profit-driven company we are supposed to accept being loss-driven customers.
Nobody expects you to be a "loss driven customer." People buy things that they think are worth it... buying a pack of straight and curves was more worth it to me than buying straights separately on BL. If you want straights, you have little alternative, as TLG has no competition. I realize there's more to it than that, I realize there's limited shelf space, and over all limited demand... there's a lot more to it than can reasonably be discussed on a forum like this... I mean, all they have to do is say "we have plans to do this because the customers want it... but we're too busy making higher profits on these other sets right now."
They don't do charity, we don't do charity either, the simple truth is that the dynamic just balances out on the long term so that the farther their sets are from what we really want, the less we buy (except on the early AFOLs years where the tendency is to over-buy). That's just how it works, they change their packages when it's convenient but then they have to change them again after a few years if customers aren't buying enough.
That's the way it should
be, but that's not the way it is. When their customers weren't buying enough 9V, they didn't change marketing strategy or ask the community what we wanted. They set the rules... if you want LEGO trains, you buy their products... their major demographic in this situation doesn't share your concerns - they do not care about you
as long as kids and their parents buy them more LEGO products than we are buying, and by all accounts, that's the reality.
It's nice to take the high road and say "let's boycott straight/curve packs!" But all that happens is the kids and their parents buy enough to satisfy LEGO. And I don't believe for a minute TLG really cares about how much you can expand your layout with $15 track sets when parents are lining up to buy $120+ complete sets for their kids.
They do this all the time, and in fact they just did change, from straights+curves to straights+flexi. They removed curves because they know that the average customers of the train theme are generally currently unsatisfied by having to buy both.
I do not believe this for a minute. This comes down to prices for manufacturing and doing what's easiest for TLG. I would rather have the curves than the flex track; it looks terrible... now instead of just having terrible looking non-standard curves, all the curves will be terrible looking? Are they going to continue selling the straight/curves? I had assumed this was a replacement. If they are going to sell both, then the arguments against selling straight separately are even worse.
The idea behind combined straights+curves packs was not "evil" as in just forcing people to buy something they don't need (if they really wanted that, they'd sell combined Star Wars + Castle, or Lego + Duplo, just so that you have to buy twice as much every time?),
First of all, I never claimed TLG was "evil." I don't think businesses trying to make a profit are "evil." They market and sell things in a way they think will make them the best profit; that's not "evil."
Second, that's a strawman argument... obviously star wars has nothing to do with castle themes, to imply that it's comparable to tying two types of compatible train track together is disingenuously silly. If you want a comparable example, try buying a Darth Vader magnet by itself. Try buying a Harry Potter magnet by itself. They tie together figures you may want with figures you may not want despite the fact that most of us wouldn't want all three. That's not evil, nobody "forces" us to buy anything we don't find valuable enough.
I'm not going to try to figure out what's going on the in the minds of LEGO marketing, but the bottom line is you have to understand TLG is a profit driven company; the decisions come from management, almost exclusively based on what marketing tells them... which is not what AFOLs want, it's what will make TLG the highest profit.
There's nothing wrong with that, there's nothing "evil" about it, but since TLG doesn't cater to Adults, it sucks for us, it's just one of those things we need to get over.
I want to add one thing - companies market things based on the ebb and flow of market demands. You tell me I can use my money to influence companies? I don't want to shop at WalMart, but they are the biggest retailer on the planet and affect a large number of products on the market; people demand cheap - most people don't think about the ultimate cost of cheap (like that a $35 pair of jeans is likely to last twice as long, if not longer, than a $20 pair). People complain about being herded like cattle onto airplanes, but refuse to pay higher prices, and I'm stuck with that.
Edited by fred67, 16 November 2010 - 05:30 PM.