1971 LEGO ad...
Posted 21 May 2010 - 10:38 PM
Panel 1: I have no time to talk today. I'm EXTREMELY BUSY!!!
Panel 2: Going to build a huge garage for all my new LEGOLAND cars.
Panel 3: The tractor?! I gotta have the tractor! And the steam shovel.
Panel 4: It's high. I have to make the roof higher. The milk lorry gets a room of its own. It's going to be white... and red.
Panel 5: The articulated lorry. Nice huh? Ten wheels. Doors. It'll stand here. Have to build a fire station as well. For the fire truck. And then...
Panel 6 (my favourite): LEGO. For strong, silent men... and girls.
It's from a 1971 Swedish children's magazine, you guys know if LEGO made more of these?
Posted 22 May 2010 - 12:09 AM
Posted 22 May 2010 - 02:26 AM
It's a shame TLG seemed to forget about girls along the way, only half-halfheartedly trying to add them to their customer base. It seems like anything they did from the 80's on had to include pink or oversized doll figures and I think this ad shows the truth that they lost, girls just built with the same parts as boys. They'll figure it out again at some point.
I think I have that exact Shell station from an eBay lot of sets from that era. Those pre-minifig sets are a weird scale, but I still think they're neat, plus the bricks are a little heavier and make a much more satisfying sound when swished around. Oh, and the reds are better. MUCH better.
Thanks for sharing!
Shadows is looking for stalkers. Yep, you heard me right. CLICKY!
Posted 27 May 2012 - 02:44 PM
Edited by Plauge, 27 May 2012 - 02:45 PM.
Posted 27 May 2012 - 05:48 PM
Posted 27 May 2012 - 08:36 PM
Posted 28 May 2012 - 01:37 PM
Posted 29 May 2012 - 11:34 PM
I have entire chapters full of images on my LEGO DVD (advertisements, promotions, department store catalog images, TV Commercials, LEGO artwork, LEGO catalogs, etc... Here's a few from my Flickr pages (I would post them here, but you can only post BRICKSHELF images)....
Or a Danish 1970 ad with a Disney tie-in....
Or a German 1959 retailer items catalog page...
Or a 1960 German retailer set catalog image...
Or a 1959 Retailer Binder image...
Or a very rare prototype LEGO item worth $4000.....
Or many of the dozens of rare LEGO items I show here in my images from the dozens of chapters of my LEGO DVD or Download....
Posted 29 May 2012 - 11:37 PM
Posted 30 May 2012 - 09:27 AM
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Posted 01 June 2012 - 09:48 AM
Posted 03 June 2012 - 08:52 AM
Hey THANKS!!! I now know how to download images onto Eurobricks (trust me this place will never be the same again with my 8000 historic LEGO image database!!! (Of which 6000 are in my new LEGO DVD!!)
Here is a 1960 Swedish magazine ad showing the 700/1 LEGO Basic Set, and some of the spare parts packs. Also showing at the bottom of the page is the new (to 1960) #238 Idea Book, sold in many European countries in the local language (also known as Building Ideas Book No. 1 in Britain/Ireland).
And here is another 1960 Swedish magazine image... with the boy saying "TITTA"..... or "look!". This is a similar ad showcasing the #238 Idea Book, as well as some of the spare part packs used to build the models that the boy built....
Posted 03 June 2012 - 10:47 AM
Wonderful seeing the old adverts, thanks for sharing them 'LEGO Historian' !
Posted 03 June 2012 - 12:33 PM
We began buying them in about 1992 when my son turned three and started serious building for a child. We don't care for the Wal-Mart chain of stores, but they began carrying the larger sets (like Pirate ships and some trains) at Christmas, and then would mark them down 75 per cent if any remained in February just before my son's birthday.
That is how we picked up so many sets cheaply; we would build them together and then part them out to build other things. Our older Lego are pretty beat up after surviving being smashed on cement floors a lot by two sons and their friends. They played with them until they were about 12, and then the Dark Ages began in our house.
So it really is neat to see the early ads with the sets that predated those we collected!
Posted 04 June 2012 - 08:14 AM
And the UK
And the late 70's USA
This one is for sale on etsy!
Posted 04 June 2012 - 01:05 PM
The leftmost image is of a 1957-58 European Glued Retailer Model Catalog, that continental European retailers can order for their window displays.
In about 1962-63 an American comic book illustrator by the name of Joe Certa (who did many comic book action heroes in the 1950s, as well as a DARK SHADOWS series in the 1960s), was offered by USA Samsonite LEGO to come up with an ad for a USA magazine.
As it would turn out, this illustrator was unfamiliar with LEGO parts, colors and even how to hold the parts... but he created quite a nice image, (center image) based on the much older b/w catalog model.
But although his ad image was nice, it was not satisfactory (with what looks like Maersk blue and Lime green colors decades before their introduction)... He also didn't understand macaroni bricks, which were used in a rather peculiar way in the original models' side entrance wings. His ad was rejected in favor of a photograph image that was used in the final ad (right image).
One of my favorite parts of putting together the 2,800 page Unofficial Sets/Parts Collectors Guides, is to find clues from my over 8,000 historic images, and put the pieces of the puzzle together to get the real history behind LEGO.
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