Jump to content


The OFFICIAL LEGO Online Survey


32 replies to this topic  – Started by Bonaparte , Apr 13 2010 08:46 AM

#1 Bonaparte

Bonaparte
  • Member of the stwnfbjs Club


    Posts: 14136
    Joined: 22-June 06
    Member: 822
    Country: Belgium

Posted 13 April 2010 - 08:46 AM

The LEGO Group Wants to Hear From You!

I.e. YOUR chance to tell LEGO you want MORE NEW PIRATE SETS!!!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group.  We respect your creativity and passion for the LEGO brand.

Since December 2008, we have done quarterly online surveys to learn more about the needs and wishes of global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities. For your information, we have listed the key findings from the latest survey in November 2009 below. Now we ask you to take the survey again. It include some of the same questions, but also a set of new questions for you.

Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions.  Rest assured that this survey is for AFOL’s and TFOLs only.

Here are some of the key findings from the November 2009 survey:

- The survey was completed by 3.800 AFOLs and TFOLs. 30% of respondents were TFOLs, 70% was AFOLs. When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are (consistent with the previous surveys) more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers center around request for adult/teen oriented products, re-release of classic sets and better pricing.

- In this survey we asked some questions specifically about LEGO Architecture. It was interesting for us to find out that 91% of the respondents are aware of LEGO Architecture. There was given as the most important reasons to purchase a LEGO Architecture set:
  • I liked the building (53%)
  • I like the way the product looks when it is built (44%)
  • I just saw it and wanted it (40%)
- We also asked about AFOL and TFOL experiences with different LEGO Group touchpoints. A touchpoint is what we call places where consumers are in direct contact with the LEGO Group e.g. LEGO Stores, Consumer Service or LEGO.com. The touch points which received the highest rating by you was LEGO Stores and Consumer Service. The ones that received the lowest rating was LEGO.com (excluding S@H) and the Community Team. We will investigate the reasons for the lower ratings further as we certainly want to improve!

Thank you,

The LEGO Community Team


------------------------------------------------------------------

So if you're one of the many people who'd like to see the Pirate theme continue...

Take the online survey NOW!!!

Let us know how you go.

:pir-classic:

Want to find out more about our Reviewers Academy? Just click the logo.

Posted Image

New Member? Read This | Questions? Need Help? Ask Here


Site Guidelines | Eurobricks FAQ | Visual User Guide




#2 Joey Lock

Joey Lock
  • Captain Blue Hair drives a pink scooter!


    Posts: 2847
    Joined: 22-July 07
    Member: 1823
    Country: Rule Britannia!

Posted 13 April 2010 - 01:00 PM

Will this aid at all, to getting a New Pirate theme? I will still do it, But I'm wondering why the Pirates want Architecture instead of giant pirate ships.

Posted Image

God save the gracious King,
Long live the noble King,
God save the King:
Send him victorious,
Happy and glorious,
Long to reign over us:
God save the King.

Posted Image


#3 Lorentzen

Lorentzen
  • Talented!


    Posts: 476
    Joined: 06-December 08
    Member: 4601
    Country: Denmark

Posted 13 April 2010 - 02:43 PM

done diddly done
Read my article on the classic LEGO Town House here
My Bricklink store: Blackbeard's Bricks
Including a 100% complete 6277 Imperial Trading Post - PLUS lots and lots of Pirate spare parts: Sails, hulls, masts, minifigs etc. etc.

#4 Admiral William

Admiral William

    Posts: 77
    Joined: 20-March 10
    Member: 9987
    Country: Croatia

Posted 13 April 2010 - 03:46 PM

I've done it too. Of course I written that I want a new Pirates series.  :pir-classic:
Retreating? Hell, we're advancing in a different direction! - Oliver P. Smith


Posted Image - Thanks Joey!

#5 Captain Blackmoor

Captain Blackmoor
  • Hates Redcoats, likes crab meat


    Posts: 4501
    Joined: 27-September 08
    Member: 4015
    Country: The Netherlands

Posted 13 April 2010 - 04:39 PM

Done. :pir-classic:

I have chosen for more better sets (less big parts etc.), to keep their approved quality, and more modular, exclusive sets like the Imperial Flagship and the Market Village.

Now let's hope our wishes will be granted. :pir-tongue:

Sail to My Brickshelf or to My MOCpages, or my Flickr Photostream!




Got Questions? Need help? New member?
Read the site guidelines  - Index of helpful tutorials


Avalonia Trading Company


#6 Admiral Croissant

Admiral Croissant
  • Popped his title cherry!


    Posts: 3029
    Joined: 03-December 08
    Member: 4578
    Country: Netherlands

Posted 13 April 2010 - 04:48 PM

Done! One of the things I voted for was sets that are more useful to build an army with (at least, more minifigs and less other bricks).
Those sets would be nice next to the usual ones.
Got questions? Need help? New member?
Read the site guidelines
Index of helpful tutorials

Posted Image
20 gun Frigate 'Vesta'
My Brickshelf
My Flickr
My Mocpages


#7 Piratedave84

Piratedave84
  • bieber me !!!1!!!


    Posts: 965
    Joined: 29-January 10
    Member: 9337
    Country: Canada

Posted 13 April 2010 - 05:42 PM

Done,

I choose to add the topic "Ensure the quality of the pre-assembled minifigurines (So called China quality) e.g. Pirates Tic-tac-Toe figs.

:pir_laugh2:

I am Paco de Villa VIII in Tammo's Mafia Sunset mafia

Posted Image


LDD RCB (Relay community build) 4 is complete! Come and see the final product, a superb pirate fortress,  here!

My sets!!!


#8 Captain Becker

Captain Becker
  • Pirate Pig


    Posts: 1545
    Joined: 30-December 09
    Member: 8823
    Country: Finland

Posted 13 April 2010 - 06:02 PM

Diddyli Daddyli done, I am quite happy the service and all so wasnt actually nothing to complain, but i wished at IF Pirate line will be back, it should lst longer

Captain Becker
My LEGO collection

"An Admiral a day, keeps the Doctor away" General Skalldyr in ToR II

Posted Image Posted Image <---- Thank you so much joey Bluecoats FTW
Thank you Jebediahs

#9 halfpenguinhalflego

halfpenguinhalflego

    Posts: 820
    Joined: 18-June 09
    Member: 6437
    Country: United Kingdom

Posted 13 April 2010 - 06:02 PM

Finished! Need more classic themes back. :pir-sceptic:
My FlickrPosted Image Posted Image  Posted Image

#10 Bonaparte

Bonaparte
  • Member of the stwnfbjs Club


    Posts: 14136
    Joined: 22-June 06
    Member: 822
    Country: Belgium

Posted 13 April 2010 - 09:31 PM

View PostJoey Lock, on Apr 13 2010, 02:00 PM, said:

Will this aid at all, to getting a New Pirate theme?
Yes, it will most certainly help. The LEGO Company does these surveys because they listen to the fans, else they wouldn't spend their precious money on organizing these. This is a direct channel to LEGO and next to the ambassadors your chance to have your voice heard.

Want to find out more about our Reviewers Academy? Just click the logo.

Posted Image

New Member? Read This | Questions? Need Help? Ask Here


Site Guidelines | Eurobricks FAQ | Visual User Guide




#11 General Redwater

General Redwater
  • Captain Blue Hair urgently needs to change pants!


    Posts: 672
    Joined: 07-March 10
    Member: 9843

Posted 13 April 2010 - 09:41 PM

Done.  I hope the Pirates theme stays.
Thank you Joey Lock for my smilies.Posted ImagePosted ImagePosted ImagePosted Image
Thanks Jebediahs!
Join The Brick Hope!

"We shall defend our island whatever the cost may be; we shall fight on beaches, landing grounds, in fields, in streets and on the hills. We shall never surrender and even if, which I do not for the moment believe, this island or a large part of it were subjugated and starving, then our empire beyond the seas, armed and guarded by the British Fleet, will carry on the struggle until in God's good time the New World with all its power and might, sets forth to the liberation and rescue of the Old."
- Prime Minister Winston Churchill (after the fall of France)


#12 gunm

gunm

    Posts: 291
    Joined: 03-March 10
    Member: 9791

Posted 13 April 2010 - 10:39 PM

Thanks for bringing this to our attention.  I filled it out just now!

#13 curtisrlee

curtisrlee

    Posts: 323
    Joined: 22-August 09
    Member: 7137
    Country: Legoland

Posted 14 April 2010 - 12:09 AM

Done. I want PIRATES BACK!   :jollyroger:

Now all we need to do is make them do all that stuff LOL  :pir_laugh2:
I IS AWESOME


I got my own smily! -->  Posted Image
And I thank Joey for this one! --> Posted Image

My Youtube
My Brickshelf

#14 Fugazi

Fugazi
  • Welcome to Eurobricks. How can I help you?


    Posts: 3916
    Joined: 08-January 10
    Member: 8966
    Country: Canada

Posted 14 April 2010 - 12:52 AM

Done. And thanks for the feedback on the previous survey!  :thumbup:
New Member? Read This | Questions? Need Help? Ask Here
Site Guidelines | Eurobricks FAQ | Visual User Guide

#15 the_green_avenger

the_green_avenger

    Posts: 372
    Joined: 29-June 09
    Member: 6530
    Country: U.S. of A.

Posted 14 April 2010 - 01:29 AM

Done!

That would be really nice if lego introduced one REALLY big pirate set... something bigger than the IFS. I'd buy it!

Though I still wan't them to keep their existing quality (no cheap chinese plastic) Legos are already more expensive than they ought to be. Why should quality be compromised? The diversity between all the different sets in each line is also really nice, and should be kept.

:pir_yoda:
Posted Image

In my eyes nothing is ever really "completed", Only more or less detailed - Me

Genius is an infinate attention to detail - Napolean Bonaparte


MY current WIP:
HMS Beagle

HMS Rochester
HMS Regal Empress (incomplete)
HMS Circumstance

#16 The Eye

The Eye

    Posts: 232
    Joined: 01-February 10
    Member: 9386
    Country: Canada

Posted 15 April 2010 - 12:37 AM

Done. Asked for more historical themes- particularly the Napoleonic Wars.
Star Wars Wishlist: Battle of Naboo (bought December 31st, 2010), Imperial V-Wing, Sith Infiltrator, Millennium Falcon

It all begins with a single brick...

#17 supersympa

supersympa

    Posts: 117
    Joined: 03-March 10
    Member: 9783

Posted 16 April 2010 - 02:50 PM

Done

i said i was a bit nostalgic of the old pirate sets...
i do not like when today's minifigs have got everything on them already.
and some new colour things...

may be i am just getting old :)

#18 Hound Knight

Hound Knight
  • Exblower Artistic Genius!


    Posts: 976
    Joined: 29-March 09
    Member: 5665
    Country: USA

Posted 16 April 2010 - 05:20 PM

I filled it out, it's good to see LEGO taking interest in what we want in this manner.
~ Hound Knight,   BrickForge Firebrand

Posted Image

Support the Pirates forum, buy your LEGO here!

#19 mhael

mhael

    Posts: 8
    Joined: 20-April 10
    Member: 10347

Posted 20 April 2010 - 01:40 AM

Filled out.   I would love to see more period specific pirate pieces.

#20 Mister Phes

Mister Phes
  • Uncle Sam edit!


    Posts: 20145
    Joined: 19-March 05
    Member: 273

Posted 18 May 2010 - 08:19 AM

I finally got round to doing this survey so I thought I'd share my input, particularl for this question:

What can we do at The LEGO Group to make you give a higher score?

I started by adding my own options:
  • Continue the SYSTEM LEGO Pirates theme
  • Re-introduce the Imperial Armada sub-theme

But I got cut short and this message appeared: "The ideas you have seen have been submitted by other participants in their own words"

Excellent!

I then continued with the predetermined options:
  • When new sets are designed, stop using large bricks for something that can be built with several smaller bricks. That way sets will have more value for buyers, as more designs can be built from the same set.
  • Bring back pictures on the back of box of different models that can be built with that set.
  • Make lego for older kids, that still like to play with legos.

Perhaps not my first choices but they'll do.

Hmmmmm...  Whoever wrote "Make lego for older kids, that still like to play with legos" doesn't seem that old...


Posted Image


#21 Zorro

Zorro
  • Farewell Dieter!


    Posts: 5757
    Joined: 17-September 08
    Member: 3951
    Country: Belgium

Posted 18 May 2010 - 09:08 AM

I filled it in as well.
GO Pirates! (plus a few of my personal wishes of course)

#22 Andre1983nl

Andre1983nl

    Posts: 134
    Joined: 18-May 09
    Member: 6117
    Country: Holland

Posted 18 May 2010 - 12:09 PM

Done
Forever "Legoland" Lego! Last year 1989.

Posted Image

I have the 6286!

#23 Big Cam

Big Cam
  • A good mood, too.


    Posts: 13999
    Joined: 02-April 09
    Member: 5701
    Country: USA

Posted 19 May 2010 - 07:39 PM

Taking it as we speak, come on everyone, let LEGO know what we want!!!

#24 Aalak

Aalak

    Posts: 191
    Joined: 01-May 09
    Member: 5949
    Country: Berlin, Germany

Posted 19 May 2010 - 08:11 PM

Done.
- More Historical Themes, with more Civil sets, like the Age of Napoleon

#25 Skulls_Eye_Schooner_Sailor

Skulls_Eye_Schooner_Sailor

    Posts: 138
    Joined: 03-March 10
    Member: 9790
    Country: USA

Posted 21 May 2010 - 12:14 PM

Didn't realize you could still do the survey!  But I have done it just now, and I am glad I did!  I hope I made a difference!  

These were my request, not really verbatim, but -

1. Continue the Pirates theme!
2. Make older themes and sets still available online
3. Make sets for teens, etc. with more complex building skills
4. More pop culture themes (Star Trek, etc) [Would a Trek theme be awesome?]
5. Don't put max ages on sets just put 6+ not 6-12 [Seriously, THIS has always bugged me!  What if I still want to play with LEGO bricks?!]



Reply to this topic



  


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Sponsored Links