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[DLuders]

From the website http://finance.yahoo...s...ml?x=0&.v=1 :

* +31% increase in consumer sales over 2008 marks fifth consecutive year
of U.S. consumer sales growth
* Gained nearly one full share point in overall U.S. toy market, to a record
high 3.9%, moving up in manufacturer ranking to #4
* #1 rank in U.S. construction toys further bolstered with category share
increasing +5 points to 78%
* +90% increase in U.S. preschool construction and +33% increase in 4+ construction
sales
* Strongest growth rate of any top 10 U.S. toy manufacturer

Playing in a new category

The company announced that it is taking its play pattern and values into a new U.S. toy category in 2010 with 10 premium constructible board games aimed to capture share of the children's games category. Each of the 10 LEGO Games leverages classic board game play of guessing, strategy, memory, logic and chance to offer a new way to play with the LEGO brand. The first five LEGO Games are due to release online on March 1, and all 10 will be available August 1 in the board game aisle at retail.

"With the core of our business stronger than ever, we have the good fortune to explore ways in which to translate the LEGO values into new ways to play with the brand," Laursen said. Â "We are confident that the LEGO brand will bring new energy to the board games category, and we're bullish about our ability to grow the brand beyond construction toys."

[prateek]

Lego already has Board Games available, but it'll be cool to see proper ones like Life or Monopoly. It's nice to hear that they're making profit too

[Clone O'Patra]

prateek, on Feb 16 2010, 11:44 PM, said:

Lego already has Board Games available,

Yes, but the point of the first post I believe is that the board games are confirmed to be released in the U.S. in 2010, where they had not been available previously. Good news to me!

[Big Cam]

Clone O'Patra, on Feb 16 2010, 09:51 PM, said:

Yes, but the point of the first post I believe is that the board games are confirmed to be released in the U.S. in 2010, where they had not been available previously. Good news to me!

Indeed, there are a plethora of minifig heads in these games.

[prateek]

Clone O'Patra, on Feb 16 2010, 10:51 PM, said:

Yes, but the point of the first post I believe is that the board games are confirmed to be released in the U.S. in 2010, where they had not been available previously. Good news to me!

Okay, I never knew that