What if LEGO changed the name of the Castle theme?
Posted 27 September 2009 - 03:59 PM
A kind lady asked us to remove some info which was not intended to go public.
Still, we can continue this good discussion!
1. How would you feel if TLG replaces the name "Castle" by another name?
2. Which alternative names do you prefer?
Posted 27 September 2009 - 04:57 PM
LEGO Kingdoms?!! Are you serious? These choices (other than LEGO Castle) are terrible. Castle is a nice encompassing word that pretty much covers the theme. Even if other non-European cultures had their own castles and feudal systems, castles are pretty much synoynmous with the middle ages. Kingdoms is just beyond generic. It could be used to describe practically anything. I am in utter disbelief that this is actually leading this poll. (I guess this is what happens when you hand off your marketing to children)
Still, it sounds like LEGO is moving away from the current fantasy theme to something a bit different. I can only imagine a name change would be necessary if LEGO is re-imaging the Castle line. Having said that, I still find the idea of renaming the theme to be utterly ridiculous (particularly when Castle fans don't even know what future products look like). It's not like they rename City every 2-3 years.
Edited by Bonaparte, 28 September 2009 - 08:31 PM.
Posted 27 September 2009 - 05:14 PM
To be honest, all of those names just really suck..
"LEGO Kingdoms", can't they think of something better? "Swords and Shields" is the worst...
IMO they should stay on the current Castle theme.
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Posted 27 September 2009 - 06:32 PM
I wonder how can TLC think that "Lego knights" would sell better than "Lego Castle".
So, what about "Lego Kings of metal" or "Lego Triumph of steel"?
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Posted 27 September 2009 - 06:52 PM
But Lego Kingdoms? That's a little, well, ridiculous! To be honest, though, it does make sense; we do see a lot of rival kingdoms!!
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Posted 27 September 2009 - 07:10 PM
Posted 27 September 2009 - 07:10 PM
Edited by Emperor Claudius Rome, 27 September 2009 - 07:11 PM.
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Posted 27 September 2009 - 07:41 PM
Personally I quite like the name Kingdoms has a rather grand feeling to it.
Posted 27 September 2009 - 07:50 PM
Lego Knights - doesn't really fit, knights sounds like it just describes the minifigs
Lego Kingdoms - I like it, it has a nice general but specific enough feel to it. Which means they could release viking sets and ninja sets (and any other civilization) under the name and it would still fit. And if they delve into more fantasy, kingdoms would still work fine.
Lego Kings Realm - Sort of like Kingdoms, but with the emphasis on the king instead of the kingdom.
Lego Swords and Shields - Sounds like something out of an rpg, I imagine with more emphasis on fantasy than reality
Lego Castle is fine, but not all civilizations had castles, but most if not all civilizations had kingdoms.
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Posted 27 September 2009 - 07:56 PM
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Posted 27 September 2009 - 09:45 PM
Ergh. Why must they rename something that already has a perfectly good name? No matter how they mutilate its nomenclature, however, it will always be 'Castle' to me.
Posted 27 September 2009 - 10:02 PM
Why waste their time on this? LEGO Castle has been a great seller the last few years and to change the name is just stupid.
I'm like Kingdoms, as lego40k said it has a very vague feel about it meaning it could be anything.
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Posted 27 September 2009 - 11:24 PM
CASTLE does seem to imply that there has to be an actual castle set available on the shelves while the theme is active. And from a price-point, shelf-space, and design standpoint, that might not be 100% practical.
Posted 28 September 2009 - 12:39 AM
Posted 28 September 2009 - 01:39 AM
I know it's probably heresey around these parts, but I was never terribly fond of the "castle" name for the theme, though I've never had any better ideas. I'd definitely think medieval would be more descriptive, but that's only because I know what it means. I'm not sure that word is in every kid's vocabulary, while "castle" or "fortress" certainly is.
But the name Castle doesn't quite embody the theme anymore. In the past, it was based around the medieval feudal system, with different factions in each castle fighting each other. Now, it's more of a fantasy theme. The "castle" portion is really just a subtheme. I'm not surprised TLG wants to rename the theme.
My pick for the name of today's theme would be Lego Fantasy or something along those lines, which is much more representative of the theme as it exists now (wizards, skeletons, dwarves, trolls, elves hopefully, etc.). It surprises me though, that this option isn't in the poll. Both "knights" and "kingdoms" are not representative of the entire theme, though "knights" rolls off the tongue a little better. To be honest, the whole thing reeks of some low-level marketing guy trying to justify his/her existence in the company.
Posted 28 September 2009 - 01:53 AM
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