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Disney and Lego Join Forces


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#1 achris

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Posted 15 February 2009 - 03:14 PM

I'm not sure if this has already been posted but Lego has got the license for Disney in 2010 starting with Toy Story, Cars and prince of persia the new Disney Summer Blockbuster for next year.  You can read more about it here: toys and gadgets news

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In one of the most exciting License deals Lego has joined forces with Disney to bring the Disney world to life for millions of Lego fans.   Beginning in 2010 we will see Lego and Lego Duplo sets for Toy Story, Cars and the new Disney/Jerry Bruckheimer film Prince of Persia: Sands of Time.


    NEW YORK, Feb. 15 /PRNewswire/ — American International Toy Fair – The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world’s premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO® and LEGO DUPLO® products are currently in development for three franchises — Disney Pixar’s Toy Story and Cars, and Prince of Persia — all scheduled to launch in 2010.
  
Toy Story

    Children’s imaginations will go “To infinity and beyond” when, beginning in 2010, they will be able to re-create the adventures of Buzz Lightyear and Woody with LEGO toys inspired by the Toy Story franchise. Toy Story-themed construction sets will be available on both LEGO DUPLO and LEGO System platforms, building the adventure and fun for children ages 2-12. LEGO System products based on Toy Story and Toy Story 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature, Toy Story 3, scheduled to hit theaters in Disney Digital 3D June 2010. Toy Story-themed LEGO DUPLO products launch in June 2010.

Cars

    Lightning McQueen will rev his engine at the starting line of a DUPLO portfolio that will have young builders creating and exploring the high-octane world of the Cars franchise. The Cars-themed LEGO DUPLO line will feature iconic scenes from Radiator Springs and the Piston Cup Championship raceway and will feature favorite Cars characters like McQueen, Mater and Sally. Cars-themed LEGO DUPLO products are scheduled to launch in June 2010.

Prince of Persia

    A line of LEGO System construction toys based on Walt Disney Pictures’ and Jerry Bruckheimer Films’ Prince of Persia: Sands of Time, produced by Jerry Bruckheimer, directed by Mike Newell and scheduled to release in May 2010 is also in development. The film, based on the best-selling video game franchise of the same name, stars Jake Gyllenhaal, Ben Kingsley, Alfred Molina and Gemma Arterton in an epic tale of Prince Dastan’s struggle to stop an evil ruler from unleashing a sandstorm that could destroy the world. Prince of Persia-themed LEGO products are scheduled to launch in April 2010.


    “We are thrilled to team up with Disney, another of the world’s premium brands for families with children,” said Jorgen Vig Knudstorp, CEO LEGO Group. “When two brands who share similar values bring their franchises together — in this case a timeless play pattern with some of the industry’s most beloved stories and characters — and combine their access to families, retail strength and marketing power, amazing things can happen. We can’t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form.”

    “Joining forces with LEGO Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play,” said Vince Klaseus, senior vice president, global toys, Disney Consumer Products. “Our collaboration will continue to extend the vitality of our roster of franchises by bringing our characters and their worlds to life in a fresh and exciting way. Through these new LEGO product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic.”

    The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries.

Who's scruffy looking! My fav 2011 theme lego city space shuttle. kids toys blog

#2 simonjedi

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Posted 15 February 2009 - 03:16 PM

Dear TLC

WALL-E Lego please.

Simonjedi.


Sounds like an awesome idea. Can't wait to see pics.

Edited by Bonaparte, 15 February 2009 - 11:22 PM.

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#3 Peppermint_M

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Posted 15 February 2009 - 03:24 PM

o0

Oh my.

That is rather good news.

So, minifig hour glass? Minifig Prince of Persia  :grin: .

2010, hurry up.

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#4 GIR 3691

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Posted 15 February 2009 - 03:27 PM

GIMME WALL-E!

Prince of Persia? Really? Toy Story? Cars??? Lame.

#5 Lt. Col. Thok

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Posted 15 February 2009 - 03:32 PM

PRINCE OF PERSIA!!  YES! :wub:

Thanks for this news!!  This just made my day a whole lot brighter!
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#6 Oswald the Rabbit

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Posted 15 February 2009 - 03:33 PM

I can't wait for the build ur own Disneyland

#7 simonjedi

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Posted 15 February 2009 - 03:36 PM

Wait a min...

Didn't Megabloks have the Cars license?

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#8 The Penguin

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Posted 15 February 2009 - 03:38 PM

Well, if the news is true, thats totally awesome, gentlemen! ) Prince of Persia! ))))))  :thumbup:  :cry_happy:
Woo-hoo! ))))))

Good day, gentlemen! )  :sweet:

#9 skelliesgang

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Posted 15 February 2009 - 03:45 PM

OMG...this Disney Geek and AFOL's dream has come true. Bring on 2010!

#10 SuvieD

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Posted 15 February 2009 - 03:49 PM

MegaBloks is wastes any product tie ins it gets.  Disney, Spiderman, you name it, total garbage.

Disney has worked with LEGO in the past, and I assume they are giving it another go.  Those Mickey sets weren't so great but if they are able to work with minfigure scale I think it could do well.  Plus, Toy Story and Cars are perhaps the single best content areas to reach children, as they are always in demand and I have heard parents and children asking for both products long after the movies and intitial toy products are gone.

PoP has me the most excited though.  It sounds great in everyway.  I just hope it is done well and not like Harry Potter in the later years or like Avatar; those themes wer poorly done and condemned themselves to fail.

#11 Lego12

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Posted 15 February 2009 - 04:07 PM

Interesting. I'm not going to like Cars, but I'll sure love Toy Story and Prince of Persia! :wub: Imagine all of the new molds and pieces! :cry_happy:
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#12 Bricks

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Posted 15 February 2009 - 04:13 PM

At the NY Toy Fair TLC announced a new licensed theme: Disney. It will contain Toy Story, Cars and Prince of Persia.
We will see more in 2010...
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#13 Skinny Boy

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Posted 15 February 2009 - 04:14 PM

Why is it that I don't think this is true? Yes I am a paranoid person... but still  :grin:
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#14 Skinny Boy

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Posted 15 February 2009 - 04:15 PM

Already a thread in General Discussion  :wink:
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#15 Sinner

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Posted 15 February 2009 - 04:19 PM

This is surprising. I wonder if Mickey and Minnie return... I also wonder if M&g^ Bl@ks are happy to lose Cars.

View PostSkinny Boy, on Feb 16 2009, 02:15 AM, said:

Already a thread in General Discussion  :wink:
...and now there is just one!  :sweet:





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#16 SWMAN

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Posted 15 February 2009 - 04:22 PM

View PostGIR 3691, on Feb 15 2009, 10:27 AM, said:

GIMME WALL-E!

Prince of Persia? Really? Toy Story? Cars??? Lame.


No offense, but Toy Story is the best disney movie ever next to the Lion King. Prince of Persia is a great game and has lots of potential, and Cars is good too. I am sure that Wall-E will have sets soon, but the current three are really good too.
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#17 tin7_creations

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Posted 15 February 2009 - 04:49 PM

this... is a DREAM COME TRUE!! :wub: Now I don't have to work and toil tirelessly on making decals, and ordering parts on Bricklink to custom make figs... TLC is going to give me real ones!! AWESOME!

Downside: The year long wait...

Maybe I should send TLC some pictures from my Disney Minifig Collection... just to give them some ideas in their brainstorming! :laugh:

Edited by tin7, 15 February 2009 - 04:51 PM.

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#18 Derek

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Posted 15 February 2009 - 04:52 PM

As seen on Flickr. *LINK*

Is "Prince of Persia" Chronicles of Narnia? Those could be some nice sets.

System Toy Story could be interesting as well...

-darthperson

EDIT: I just saw the thread in the News section. I just thought this would be the right place to put this, and didn't see anything about it here.... Sorry.

Edited by darthperson, 15 February 2009 - 04:55 PM.

View PostIgnited_Impulse, on 20 September 2010 - 01:51 AM, said:

Dude, you've got a Final Fantasy sig and you're on a lego forum....arguing about elves. Try not to think you're some cool guy because you don't play D&D
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#19 L-space

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Posted 15 February 2009 - 04:54 PM

Lets hope they will add more films to the license. Maybe all the classics as well; sleeping beauty, snowwhite etc. That could be some awesome casstle sets.
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#20 Bricks

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Posted 15 February 2009 - 04:57 PM

We have already a topic in the General Discuss area!

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#21 simonjedi

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Posted 15 February 2009 - 05:04 PM

Quote

Is "Prince of Persia" Chronicles of Narnia? Those could be some nice sets.

No, its a series of videogames, that's being created as a movie.

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#22 hewkii9

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Posted 15 February 2009 - 05:16 PM

Well I certainly wouldn't say no to a Sherriff Woody minifig! He's the very best! The rootin-est, tootin-est cowboy in the Lego aisle, I'd believe.

View PostL-space, on Feb 15 2009, 11:54 AM, said:

Lets hope they will add more films to the license. Maybe all the classics as well; sleeping beauty, snowwhite etc. That could be some awesome casstle sets.
Those're in the public domain, though, aren't they? Lego wouldn't need a Disney license to make them.

Edited by hewkii9, 15 February 2009 - 05:18 PM.

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#23 Derek

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Posted 15 February 2009 - 05:29 PM

View Posthewkii9, on Feb 15 2009, 11:16 AM, said:

Those're in the public domain, though, aren't they? Lego wouldn't need a Disney license to make them.

Yes, but the Disney designs and label would help them sell better.  :wink:

View PostIgnited_Impulse, on 20 September 2010 - 01:51 AM, said:

Dude, you've got a Final Fantasy sig and you're on a lego forum....arguing about elves. Try not to think you're some cool guy because you don't play D&D
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#24 AgentRick57

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Posted 15 February 2009 - 05:34 PM

Didn't Lego have the Disney license a couple of years ago?

Edited by AgentRick57, 15 February 2009 - 05:34 PM.


#25 prateek

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Posted 15 February 2009 - 06:23 PM

this will be good for lego since lego star wars is leaving in 2011(?) :cry_sad:



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